Built by Trainers,
For Trainers

We're fitness professionals who got frustrated with clunky software. So we built FitFocus - the training platform we wish we'd had from day one.

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The Problem Every Trainer Faces

You want to help more clients, but you're drowning in admin work

Before FitFocus

15-20 hours/week on admin and paperwork

Clients lose motivation between sessions

Hard to scale beyond 1-on-1 training

Multiple apps that don't work together

With FitFocus

Automate check-ins, billing, and programs

Keep clients engaged 24/7

Scale to 100+ clients easily

Everything in one powerful platform

Our Story

From competitive athletes to frustrated trainers to solution builders

We met in 2016 at a local gym in Sydney. Both competitive powerlifters - Nicholas a state-league footballer, Halim representing Australia internationally in powerlifting.

We had world-class, personalised coaching. Someone who knew our goals, tracked progress, and genuinely cared about results.

"Every client deserves that level of care - not just elite athletes."

- Nicholas Clancy, Co-founder

But when we started training others, the problem became clear: scaling that personalised care was impossible with existing tools.

The Reality Check

Admin work per week 20+ hours
Time with clients 25 hours
Client retention 50%

We were spending more time on paperwork than helping people. Something had to change.

NC

Nicholas Clancy

CEO & Co-Founder

Former state-league footballer and competitive powerlifter. Experienced firsthand the pain of managing clients with spreadsheets.

⚽ 15 years playing at representative-level football
💼 Over a decade of experience building software solutions
HY

Halim Yoo

COO & Co-Founder

International powerlifting competitor who represented Australia. Understands what it takes to deliver world-class coaching and the systems needed to scale it effectively.

🇦🇺 Australian national powerlifting team
💼 Over a decade of experience building software solutions

Why We're Different

We're not just software developers - we're trainers who understand your daily challenges

Built by Trainers

We've been in your shoes. Every feature solves a real problem we've experienced ourselves.

Fitness-First Design

Not generic business software adapted for fitness. Purpose-built for how trainers actually work.

Trainer Support

Get help from people who understand your business, not just your software questions.

Ready to Transform Your Training Business?

Join hundreds of trainers who've already made the switch to FitFocus. See why they're getting better results with less work.

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