About us

Our Mission for FitFocus

We started FitFocus with one clear purpose: to transform the way we approach preventative health. With 2 out of 3 adults overweight and healthcare costs tied to preventable issues projected to reach $87 billion annually, it’s clear that the current system isn’t working. Preventative health needs to be accessible, affordable, and scalable, yet today it’s costly, complex, and hard to deliver effectively. We’re here to change that.

We believe that fitness and health professionals are the key to this transformation. They understand their clients’ unique needs better than anyone, but they’re often held back by the time and energy it takes to deliver truly personalised care. Our mission is to empower these professionals with tools that automate the time-consuming parts of their work, allowing them to focus on what they do best: guiding their clients to better health.

At FitFocus, we’re committed to building a future where every individual has access to proactive, personalised care. This is more than a business goal, it’s a vision for a healthier society.

We’re not just creating another tech solution; we’re on a mission to redefine preventative health. By helping professionals do more for more people, we aim to set a new standard in health and wellness, one that makes a lasting impact.

Meet the team behind FitFocus

We're a group of passionate people who are obsessed with solving the biggest problems in healthcare and fitness.

CEO & Co-Founder
COO & Co-Founder
Tech Lead
technical advisor & 
Non-executive director
Advisor

Start today with a 7-day free trial

Your clients deserve the best and so do you.

Elevate your fitness business and take your clients' training to the next level with a free 7-day trial.