Coaching software
The coaching platform your clients will actually open.
White-labelled coaching software for personal trainers, online coaches, and gym owners. Programs, messaging, nutrition, and scheduling, all under your brand.
Part of Hale Health, trusted by 40,000+ coaches worldwide.
Foundations 4-week
New-client onboarding
Hypertrophy block A
Muscle gain phase
Cut to holiday
Sustainable fat loss
Half-marathon
21.1 km race build
Strength + running
Hybrid athlete
Busy-parent 3-day
Maintain with minimal time
Coaches and gyms choosing FitFocus
and moreThe problem
You didn't become a coach to be a software administrator.
Seven tabs open, client chats buried in WhatsApp, programs in spreadsheets, payments in a different tool, and an app your clients find "fine". FitFocus replaces the patchwork so you can spend your time coaching, not untangling tools.
Everything in one place
One platform. Every part of your coaching business.
Built for how coaches actually work, not stitched together from generic software.
Programs
Program builder
Design a month of programs in 20 minutes. Templates, periodisation, and drag-and-drop that actually behaves.
Learn moreClient experience
White-labelled client app
Your clients download your app, not ours. iOS and Android, under your brand.
Learn moreMessaging
Messaging that stays in one place
Coaching chat that isn't buried under pizza photos from your group chat. Voice notes, broadcasts, templates.
Learn moreNutrition
Nutrition coaching
Meal plans, macro targets, check-ins and habits. Without MyFitnessPal as a dependency.
Learn moreData
Health & progress data
Wearable syncs, progress photos, measurements. Show clients their own progress, so they stay.
Learn moreOperations
Scheduling & payments
Sessions, packages and billing. No more Calendly-plus-Stripe-plus-Google-Calendar.
Learn moreGrowth
Leads & intake
Capture enquiries, qualify, intake, onboard, a CRM that understands coaching.
Learn moreYour brand
Your clients download your app, not ours.
Ship a client app under your own name, icon, colors and splash screen. The kind of premium touch that justifies premium pricing, without you writing a line of mobile code.
Morning, Sarah
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
Save time
Save 8 hours a week you used to spend on admin.
Coaches tell us FitFocus cuts an evening a week of copy-paste, chasing check-ins and rewriting programs. Templates, scheduled check-ins and a proper inbox do the routine work so you don't have to.
- Program templates and progressions you write once and reuse
- Scheduled, recurring check-ins that run themselves
- Messaging inbox with snooze, search and saved replies
- 2Sarah Kennedy2mJust smashed 5×3 @ 82.5, felt way easier today 🙌
- 1James Prior14mVoice message · 0:46
- 1Mia Tanaka1hForm check on my deadlift?
- Liam O'Connor3hThanks for the new block, loving the RDL load
- Priya RaoYesterdayBack on Monday, swapping holiday program?
- Tom BeckerYesterdayProgress photos up 👀
Retain clients
Keep clients engaged long enough to get results.
A coaching app that clients actually open is the single biggest lever on retention. Premium UX, their coach's branding, and progress they can see, all in one place.
- Progress dashboards clients check weekly
- Push notifications for check-ins, programs and messages
- Workouts, nutrition and chat in one app (no tool-hopping)
Morning, Sarah
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
“FitFocus has saved us so much time and effort managing all of our athletes. The platform is incredibly user-friendly, our athletes love the app, and the team has been amazing to work with.”
Melissa Wu
Gym owner & 5x Olympian · HrdKAW Strength
“FitFocus has given me back time and headspace to grow my business. It's like having a whole team behind you.”
Nick Hogan
Personal trainer · Stealth Conditioning
“The program builder is so good, and the messaging lets me create a real work-life balance for me and the business.”
Jonathan Ray
Strength coach · UnderdogSSC
Pricing
One plan. Every feature. $599/month billed annually.
$599/mo
Billed annually
No tiers, no per-client fees, no add-ons. The Founding Coach rate of $399/month is live for the next 10 coaches to join. Book a demo to claim a spot.
FAQ
Questions coaches ask before they book a demo
Your clients download an app that has your name, your icon, your colors and your splash screen. FitFocus is invisible to them, they interact with your brand every day.
Yes. For the major platforms (Trainerize, TrueCoach, Everfit and more) we have a concierge migration where we import your exercises, programs and client list. Most coaches are fully switched within a few days.
A typical single-coach workspace is live the same day. A multi-coach gym with full branding is usually 1–2 weeks with dedicated onboarding support.
Yes. Meal plans, macro targets, habit check-ins and food logging are all in the platform, you don't need to bolt on MyFitnessPal or a spreadsheet.
When you cancel, your workspace is closed at the end of your billing term. We don't offer a self-serve data export. Account data is retained in line with our Privacy Policy and permanently deleted on request, contact our team if you need to access specific records before then.
Monthly plans are month-to-month, cancel anytime. Annual plans are prepaid for 12 months at a discount. Enterprise / gym plans have custom terms negotiated with us directly.
No self-serve trial. FitFocus is a premium, hands-on product, we run personalized demos and paid pilots for coaches who are serious about switching. The demo is free and covers your specific setup.
Both. FitFocus ships one plan, every feature, unlimited clients, $599/month billed annually. Solo coaches, online coaches, PTs, and gym owners all work from the same platform. Gyms running multiple coaches talk to us about team pricing.
See FitFocus with your own clients in mind
30 minutes on Zoom with a coach-success specialist. No pitch deck, no SDR gauntlet. We walk your setup, your client count, and show you exactly what a switch looks like.
- Live walk-through of the coach app and white-labelled client experience
- Your questions answered by someone who's onboarded hundreds of coaches
- A clear picture of migration, timeline, and what day one looks like
Prefer email? support@fitfocus.io