When it comes to building a custom branded fitness app, fitness professionals are spoiled for choice. Trainerize, Everfit, and Exercise.com all promise sleek solutions to manage clients, deliver workouts, and scale coaching businesses.
But once you look closer, the differences become clear: some platforms are expensive, others limit client numbers, and many require add-ons to get the features you actually need to grow.
FitFocus takes a different approach. We deliver a fully branded, all-in-one platform at a flat monthly cost - no client caps, no hidden upsells.
Here’s how we compare to the major players.
Pricing
One of the biggest differences between platforms is how they charge:
FitFocus: Flat rate, unlimited clients, no feature restrictions, starting from $400 per month.
Trainerize: Competitive pricing, but quickly scales with per-client fees and feature add-ons.
Everfit: Fairly priced for small client loads, but pricing grows with client numbers, and advanced features require upgrading.
Exercise.com: Enterprise-level pricing, designed for larger gyms.
Verdict: FitFocus delivers the best balance of affordability and scale perfect for solo coaches and small-to-medium studios.
Features
Coaches need more than a workout builder; they need nutrition, client communication, billing, and progress tracking in one place.
FitFocus: No feature restrictions. Your app comes with all the FitFocus features our coaches love in one flat fee.
Trainerize: Basic features included, with costs increasing for additional customisation and functionalities.
Everfit: Basic features included; advanced features require upgrading.
Exercise.com: Extensive features, including ecommerce and assessments, but tailored toward larger organisations.
Verdict: FitFocus balances breadth and usability, providing more out-of-the-box value for the average trainer.
Support
Customer support can make or break your experience, especially during onboarding or client migration.
FitFocus: Local support, all customers get direct access to our dedicated Apps Team.
Trainerize / Everfit: Support is limited to business hours via email or ticket system, and dependent on tier level.
Exercise.com: Structured enterprise onboarding aligned with their higher enterprise-level pricing.
Verdict: FitFocus delivers the most relevant, trainer-focused support experience.
The bottom line
If you’re an independent trainer or small studio, the choice is clear. While Trainerize, Everfit, and Exercise.com all have their strengths, FitFocus combines flat-rate affordability and an all-in-one feature set designed by trainers for trainers.
For most fitness professionals, it’s the smartest way to launch a professional, scalable, and fully branded app, without breaking the bank.
Ready to build your own fitness app?
FitFocus makes it simple to launch your own custom branded fitness app in weeks, not months.
With all-in-one features, branding and unlimited clients at no extra cost, you can finally scale your business without the tech headaches.
Book a free demo today and see how FitFocus can transform your personal training business.
