Stop juggling spreadsheets and WhatsApp. FitFocus gives you everything you need to deliver professional services, retain clients longer, and grow your personal training business.

Built for Personal Trainers Who Want to Scale

The Personal Trainer Challenge

Common Struggles

  • Spending 15+ hours weekly on admin tasks instead of training
  • Clients forgetting workouts or not following programs
  • Difficulty tracking client progress and results
  • Unprofessional image with basic tools
  • Client retention dropping after initial motivation
  • Struggling to justify premium pricing

The FitFocus Solution

  • Automated workflows save 15+ hours weekly
  • Custom-branded app keeps clients engaged
  • Comprehensive progress tracking and analytics
  • Professional presentation that impresses clients
  • Built-in engagement tools boost retention
  • Premium features justify higher rates

Essential Features for Personal Trainers

Program Builder

Create personalized workout programs in minutes, not hours.

  • • Exercise library with video demonstrations
  • • Drag-and-drop program creation
  • • Template library for common goals
  • • Progressive overload automation

Progress Tracking

Monitor client progress with detailed analytics and reporting.

  • • Automatic progress photos comparison
  • • Strength and endurance tracking
  • • Body composition monitoring
  • • Professional progress reports

Client Communication

Stay connected with clients through professional messaging tools.

  • • In-app messaging system
  • • Automated check-ins and reminders
  • • Form feedback and coaching notes
  • • Motivation and accountability tools

Transform Your Personal Training Business

Increase Client Retention

FitFocus users report 40% higher client retention rates through:

  • • Consistent engagement through the app
  • • Clear progress visualization
  • • Professional service experience
  • • Automated accountability systems

Scale Your Business

Grow beyond 1-on-1 sessions with tools that support:

  • • Semi-private group training
  • • Online coaching programs
  • • Corporate wellness contracts
  • • Trainer certification programs

Premium Pricing Justification

Professional tools help you command premium rates:

  • • Custom-branded mobile app
  • • Detailed progress analytics
  • • Professional reporting
  • • Seamless client experience

Time Freedom

Automated systems give you back 15+ hours weekly:

  • • Automated program delivery
  • • Streamlined client onboarding
  • • Automated progress tracking
  • • Simplified billing and payments

Getting Started as a Personal Trainer

1

Setup & Branding

  • • Create your FitFocus account
  • • Upload your logo and colors
  • • Configure your services
  • • Set up payment processing
2

Program Templates

  • • Create your signature programs
  • • Build assessment templates
  • • Set up program progressions
  • • Import existing programs
3

Client Onboarding

  • • Migrate existing clients
  • • Send app download links
  • • Conduct initial assessments
  • • Launch first programs
4

Scale & Optimize

  • • Analyze client data
  • • Optimize program delivery
  • • Expand service offerings
  • • Implement referral systems

ROI Calculator for Personal Trainers

Monthly Investment

$99 AUD

Complete FitFocus platform with all features

Typical Monthly Returns

  • 1-2 additional clients: $600-1,200
  • Improved retention: $300-600
  • Premium pricing: $200-500
  • Time savings value: $400-800

Total ROI: 1,400-4,500% monthly

Ready to Transform Your Personal Training Business?

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