“I'm absolutely sure that using FitFocus has helped me grow quite a bit. At the start of the year, I had less than 40 clients. Now I train over 50 clients per week.”After four years as a personal trainer, Edwin Henrich, Founder of FSA Coaching, had built a strong reputation through a blend of in-person and online coaching.
As his business expanded, managing programs, progress tracking, and communication across multiple platforms became increasingly time-consuming.
Since switching to FitFocus in 2024, Edwin has streamlined his entire workflow - saving hours each week, improving the client experience, and has been able to grow his client base from 40 to over 50+ clients per week, this year alone.
The challenge
Before FitFocus, Edwin’s systems were largely manual. He relied heavily on Google Sheets to program workouts, log progress, and schedule check-ins. While functional at first, this approach quickly became unsustainable as his client base grew.
Admin tasks were spread across different tools, from spreadsheets to messaging apps. Managing updates and feedback required constant switching between platforms, costing valuable hours every week that could have been spent on what he did best - coaching.
Edwin needed a centralised personal training platform that could handle programming, communication, and progress tracking in one place without sacrificing the personal touch his clients valued.
“I did everything manually on Google Sheets. It took more than twice as long to get all my admin done for clients.”How FitFocus helped
When Edwin joined FitFocus, he was struck by how intuitive the platform was. The onboarding process was smooth, with clear guidance and responsive support from the FitFocus team.
FitFocus replaced his fragmented workflow with an all-in-one platform. The switch allowed Edwin to manage his entire coaching business from one space, eliminating the need for multiple tools.
His clients also found their training programs easier to follow, more engaging, and visually polished.
“I’ve received a lot of compliments for how things look and how the programs work. Clients really love it.”The impact
Since implementing FitFocus, Edwin has seen measurable growth across different areas of his business:
Increased efficiency
By automating client updates, check-ins, and progress tracking, Edwin now saves over five hours each week on administrative work. The time he previously spent managing spreadsheets is now dedicated to coaching, client relationships, and business development.
Business growth
With more time to focus on delivering value and engaging with clients, Edwin’s client base has expanded less than 40 to more than 50 clients per week this year alone.
FitFocus’s streamlined coaching tools have made it easier to scale his services without compromising quality.
Enhanced client experience
Clients have noticed the difference. The FitFocus platform has made programs clearer, more structured, and easier to follow, resulting in higher engagement, better accountability, and improved overall satisfaction.
Conclusion
For Edwin, FitFocus has helped unlock the next stage of growth for his personal training business.
By consolidating different coaching tools, simplifying client management, and improving the client experience, FitFocus has allowed FSA Coaching to scale confidently.
What began as a spreadsheet-based coaching operation is now an efficient personal training business serving 50+ clients every week, all managed from one powerful platform.
Ready to scale your coaching business like Edwin?
Stop juggling spreadsheets and start growing your client base with FitFocus today. Book your personalised demo here.
