Features
Get your coaching out of WhatsApp and your evenings back
A coaching inbox that sits alongside each client's program, not mixed in with your nan's birthday messages. Voice notes, check-ins, broadcasts, all inside your branded app.
What you get
Why coaches pick In-App Messaging
Reclaim your evenings
When coaching conversations live in a real inbox with read states, labels, and quick replies, you stop reading the same "quick question" five times at 9pm.
Keep clients accountable without nagging
Scheduled check-ins and templated prompts let you keep every client accountable on a 60-person roster without typing the same message 60 times.
Never lose a client's context again
Every message lives beside the client's program, nutrition plan, and progress photos. No more scrolling WhatsApp trying to remember what they said last Tuesday.
Set a boundary your clients actually respect
Messaging in a branded coaching app signals "this is work hours." Coaches report fewer 10pm pings within a week of switching off WhatsApp.
The coach inbox
One inbox, every client, full context
Open a conversation and you see their current program, last session, latest check-in, and nutrition plan next to the thread. No swiping between four apps to answer a form question about Tuesday's deadlift.
- Unified inbox across all clients
- Client context panel, program, nutrition, history
- Quick replies, labels, and starred threads
- Search across every message, ever
Voice and video
Voice notes and form-check videos in the same thread
Clients record a set, drop the video in the thread, you reply with a voice note cue, all without leaving the app or bouncing a 90-second clip through WhatsApp compression.
- Native voice notes up to 5 minutes
- Inline video review with playback controls
- Form-check requests tied to a specific exercise
Broadcasts
Message the whole roster without spamming the whole roster
Ship an announcement, holiday hours, a new program drop, a challenge invite, to every active client at once, but delivered as a 1-to-1 thread. No group chat, no side conversations, no reply-all disasters.
- Segment by program, status, or custom tag
- Drafts and scheduled sends
- Per-client personalisation tokens
What changes in the first week
Archive the WhatsApp group
Send clients a download link, carry on active conversations in the app, close the WhatsApp door.
Set your messaging hours
Out-of-hours auto-reply lets you actually have evenings again.
Schedule your first broadcast
Send one weekly check-in prompt to every active client, automatically.
When the inbox serves a team
Solo, the inbox is a discipline. With two or more coaches, check-ins become an operation: one written standard, a review rule, an escalation rule, and a weekly quality sample that rotates across the team. The way a multi-coach business runs weekly client check-ins without drift is written up in our guide on the blog.
Group chats sit beside your community feed.
Keep exploring
Related features
Community
A private feed for your clients in your own app, with polls, scheduled posts, challenges scored from training and opt-in leaderboards. Book a demo.
White-Label Client App
Your own coaching app in the App Store and Google Play, with your name, icon and colours. Clients train, eat, check in and message in it. Book a demo.
Questions
Frequently asked
Yes, that is the point. Coaching lives in FitFocus, personal life lives in WhatsApp. Your thumb stops having to context-switch mid-scroll.
Yes. Messages queue locally and send when the connection returns, same as WhatsApp. Nothing gets lost.
Yes. Weekly check-in prompts, session-follow-ups, and rest-week reminders can all be automated per-client or by segment.
You set messaging hours per workspace. Outside hours, clients can still write, they just see an auto-reply letting them know when you will respond.
Yes. Clients message you inside the app they downloaded with your logo on it. No separate login, no extra tool.
Yes. Segment by program, membership status, or any custom tag you have applied, then preview the audience before you send.