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FitFocus

Features

Stop losing clients to WhatsApp chaos

A coaching inbox that sits alongside your client's program, not mixed in with your nan's birthday messages. Voice notes, check-ins, broadcasts, all in your branded app.

app.fitfocus.io

What you get

Why coaches pick In-App Messaging

  • Reclaim your evenings

    When coaching conversations live in a real inbox with read states, labels, and quick replies, you stop reading the same "quick question" five times at 9pm.

  • Keep clients accountable without nagging

    Scheduled check-ins and templated prompts let you keep every client accountable on a 60-person roster without typing the same message 60 times.

  • Never lose a client's context again

    Every message lives beside the client's program, nutrition plan, and progress photos. No more scrolling WhatsApp trying to remember what they said last Tuesday.

  • Set a boundary your clients actually respect

    Messaging in a branded coaching app signals "this is work hours." Coaches report fewer 10pm pings within a week of switching off WhatsApp.

The coach inbox

One inbox, every client, full context

Open a conversation and you see their current program, last session, latest check-in, and nutrition plan next to the thread. No swiping between four apps to answer a form question about Tuesday's deadlift.

  • Unified inbox across all clients
  • Client context panel, program, nutrition, history
  • Quick replies, labels, and starred threads
  • Search across every message, ever
app.fitfocus.io

Voice and video

Voice notes and form-check videos in the same thread

Clients record a set, drop the video in the thread, you reply with a voice note cue, all without leaving the app or bouncing a 90-second clip through WhatsApp compression.

  • Native voice notes up to 5 minutes
  • Inline video review with playback controls
  • Form-check requests tied to a specific exercise
app.fitfocus.io

Broadcasts

Message the whole roster without spamming the whole roster

Ship an announcement, holiday hours, a new program drop, a challenge invite, to every active client at once, but delivered as a 1-to-1 thread. No group chat, no side conversations, no reply-all disasters.

  • Segment by program, status, or custom tag
  • Drafts and scheduled sends
  • Per-client personalisation tokens
app.fitfocus.io
app.fitfocus.io
Every conversation, every client, one view.
What your clients see, in your branded app.

What changes in the first week

  1. Archive the WhatsApp group

    Send clients a download link, migrate active threads, close the WhatsApp door.

  2. Set your messaging hours

    Out-of-hours auto-reply lets you actually have evenings again.

  3. Schedule your first broadcast

    Send one weekly check-in prompt to every active client, automatically.

Keep exploring

Related features

  • White-Label Client App

    Ship a premium iOS and Android app under your own brand, not ours, not Trainerize's. The white-label client app your coaching business has been waiting for.

  • Program Builder

    Build periodised programs in minutes, not weekends. A program builder for coaches who would rather be coaching than copy-pasting into spreadsheets.

  • Scheduling and Booking

    Replace Calendly, Stripe, and your Google Calendar with one booking system built for coaches. Sessions, recurring slots, and payment in one flow.

Questions

Frequently asked

See FitFocus with your clients in it

Book a 30-minute demo. We'll show you the platform and wire up your workspace.

Book a demoSee pricing