FitFocus · Founders rate
$399USD / month
Billed annually, $4,788 USD / year.
Regular price: $799/month ($9,588/year), billed annually.
- Unlimited clients
- White-label iOS, Android, and web apps
- Concierge onboarding and data migration
- Priority support
Pricing
The premium coaching platform for coaches who charge premium rates.
One plan. Every feature. No tiers, no per-client fees, no nickel-and-diming, billed annually.
Founders pricing: Available to the next 10 coaches who join. Locked in for your first 12 months.
No rolling contract. Cancel at renewal. USD pricing. Applicable taxes calculated at checkout.
Everything included
One price. Every feature. No add-ons.
Unlimited clients, concierge onboarding, white-label client app on iOS and Android, all on the same plan.
Coaching
- Program builder with exercise library and templates
- Workout logging and performance history
- Nutrition coaching, meal plans, macro targets, recipe library
- Check-ins, forms, and habit tracking
- Health data sync (Apple Health, Google Fit, wearables)
Client experience
- White-label client app, your logo, your colours, your brand
- iOS, Android, and mobile web
- Push notifications under your brand
- Direct messaging, voice notes, broadcasts
Operations
- Scheduling and session bookings
- Payments via Stripe Connect (0% platform fee)
- Leads inbox and pipeline
- Team inbox for shared messaging
Onboarding and support
- Concierge onboarding and data migration
- Priority email and chat support
- Dedicated launch walkthrough with a FitFocus specialist
“From an operational point of view, FitFocus has let us consolidate all the software we were running into one platform, more convenient, more efficient, and more cost effective. The customer service is second to none; the team made the migration super easy and are always on hand. As a business owner, time is something we don't have a lot of, so having a platform like FitFocus manage the day-to-day is a very welcome addition.”
William Le
Director
FAQ
Pricing questions, answered.
Everything FitFocus offers, program builder, white-label client app (iOS + Android + web), messaging, nutrition coaching, health data sync, scheduling, payments, leads, concierge onboarding, and priority support. There are no add-on tiers. The price is the same whether you coach 10 clients or 100.
The next 10 coaches who sign up lock in $399/month (billed annually) for their first 12 months. After that, the subscription renews at the regular $799/month rate. Spots are allocated in order, book a demo and, if it's a fit, we'll confirm availability in that call.
Your rate moves to $799/month (billed annually) at the end of your first 12-month term. We'll email you 60 days before renewal with a confirmation so there are no surprises. You can cancel at renewal if the platform isn't still delivering.
No. FitFocus is annual-billed only. The subscription is priced to reflect dedicated onboarding, concierge migration, and ongoing support, a month-to-month plan wouldn't make sense on either side. Pay up front, settle in, and coach.
You commit to the first 12 months when you sign up. There's no rolling contract beyond that, at renewal, you can choose to continue or cancel. We don't lock you in past the annual term. TODO: legal to confirm, match final terms of service before publish.
No. One price, unlimited clients. FitFocus is priced per coach (you), not per client (them), so scaling up doesn't cost more.
Your logo, brand colours, and business name appear throughout the app your clients use on iOS, Android, and mobile web. Push notifications, emails, and the login screen all wear your brand. Clients never see the FitFocus name, they see yours.
No self-serve trial. FitFocus is admin-provisioned, every workspace is set up personally by our team, so you'll start with a demo and, if it's a fit, a guided onboarding. For coaching businesses evaluating at scale we can structure a paid pilot.
You keep access to export your coaching data (clients, programs, check-ins, messages) for a defined retention window after cancellation. After that, data is permanently deleted. TODO: legal to confirm, exact retention window (likely 30 or 60 days).
Yes. If you run a gym or multi-coach practice, book a call and we'll put together a team plan that makes sense for your coach count and client volume. The founders promotion is per-coach, a team of three would each take one of the 10 founding spots.
Billing is handled through Stripe in USD. You'll pay the full annual amount up front at signup, with an invoice delivered to your email. Renewal is automatic unless you cancel beforehand.
Platform billing is USD only for v1. Additional currency support is on the roadmap. Coach-to-client payments (what you charge your own clients) work in any currency Stripe supports via Stripe Connect.
Ready to claim a founders spot?
Book a 20-minute demo with a FitFocus specialist. We'll walk your setup, confirm availability, and if it's a fit, lock in your founders rate.