Features
Deliver nutrition coaching without MyFitnessPal
Macro targets, meal plans, and food-log check-ins inside the same app as programming. One login for your clients, one dashboard for you, no more cross-app glue.
What you get
Why coaches pick Nutrition Coaching
Sell nutrition as an add-on, not a giveaway
When macros and meals live inside your branded app, clients see nutrition as part of your premium service, not a free PDF. Coaches on FitFocus routinely add 20–40% to package price by bundling nutrition properly.
Stop paying for three tools to do one job
Kill the MyFitnessPal export, the Google Sheet meal planner, and the shared Dropbox folder. One product does the whole workflow.
Catch adherence problems in the first week
When the same dashboard shows programming compliance and nutrition adherence, you spot the real reason progress has stalled before the fortnight check-in.
Look professional on the nutrition side, not just the training side
Clients judge you on the whole experience. A PDF called "Sarah macros v3 FINAL.pdf" does not say premium. A clean macro dashboard in your branded app does.
Macro targets
Macros that adapt to the phase the client is actually in
Set per-client macro targets, adjust by training day versus rest day, and shift them automatically at phase transitions (cut, bulk, maintenance). The app shows the client their targets and their remaining budget in real time.
- Training-day and rest-day macro splits
- Phase-based targets (cut, maintenance, recomp, bulk)
- Rolling seven-day averages for real-world adherence
Meal plans
Meal plans that clients can actually follow
Build meal plans from your recipe library (or authored recipes shared across the workspace), swap ingredients for preferences and allergies, and ship them into the client app with prep times, macros, and a shopping list the client can tick off at Coles or Woolies.
- Recipe library with macros and photos
- One-click swap for allergies and dislikes
- Auto-generated shopping list grouped by aisle
Check-ins
Food logs that turn into coaching signal, not noise
Clients log meals in-app with barcode scan or from your recipe library. You see a weekly adherence score, a deviation summary, and a highlight reel of the three things worth talking about on the next call, not a 70-row food diary.
- Barcode-scan food logging
- Adherence score at a glance
- Coach-side summary surfaces only what you need
- Sarah Kennedy92%+3
- James Prior84%+1
- Liam O'Connor78%-4
- Mia Tanaka66%-8
- Tom Becker94%+2
- Sarah Kennedy92%+3
- James Prior84%+1
- Liam O'Connor78%-4
- Mia Tanaka66%-8
- Tom Becker94%+2
Nutrition
Keep exploring
Related features
Program Builder
Build periodised programs in minutes, not weekends. A program builder for coaches who would rather be coaching than copy-pasting into spreadsheets.
White-Label Client App
Ship a premium iOS and Android app under your own brand, not ours, not Trainerize's. The white-label client app your coaching business has been waiting for.
Health Data and Progress Tracking
Wearable integrations, body metrics, and progress photos in one dashboard, so you can prove your coaching works and clients can see it too.
Questions
Frequently asked
No. Food logging, recipes, and barcode scanning are built in. MyFitnessPal becomes something your clients can delete.
Yes. Import recipes one-by-one or in bulk, and share them across your whole workspace so every coach on your team pulls from the same library.
No. We are deliberately opinionated, photo-based macro estimation is not accurate enough to coach from. Barcode and recipe-based logging is.
Yes. Each client can be on macros only, meal plans only, habits only, or any combination. The app adapts to the coaching model, not the other way around.
Nutrition is included on all paid plans. There is no extra per-client nutrition fee.
Yes. Recipes sit at the workspace level, so every coach on your roster has the same library the day they join.
See FitFocus with your clients in it
Book a 30-minute demo. We'll show you the platform and wire up your workspace.