For nutrition coaches
Nutrition coaching software, from meal plan to logged meal
Write the plan, set the targets, then see what your clients ate. FitFocus covers meal plans, recipes and food logging in an app with your name on it, with check-ins to tie it all to progress.
The fixes
Built for the way nutrition coaches work
Your check-ins live in a Google Sheet with 40 tabs
Every client gets a new tab. Every week you paste in weights, photos, mood, sleep, and a note. You built a system that works for ten clients and breaks at thirty, and the spreadsheet is now the single biggest risk in your business.
You spend hours on meal plans clients never open twice
Three hours building a bespoke PDF, sent over, opened once, then never again by week two. That's billable time burned on a deliverable that doesn't drive adherence, and adherence is the only thing that renews the client.
You coach every call on a vague sense, not the data
Did the client hit their protein target last week? Did they journal? Did they walk? Without the numbers in front of you, you guess, and a client who senses you're guessing is a client already half out the door.
Macro trackers turn your clients into calorie accountants
You didn't get certified in nutrition coaching to watch clients develop an unhealthy relationship with a logging app. But "log your food" is what most nutrition software optimises for, because it's the easiest thing to build.
The software you use looks nothing like the coaching you deliver
You coach habits, mindset, protein-first eating, consistency. The software offers macro wheels and barcode scanners. There's a gap between how you coach and how your tools present your work to clients.
What matters most
The capabilities you'll actually use
Nutrition Coaching
Meal plans, 154 recipes, a food database, barcode and photo logging, fibre and macro targets, all in your branded app. Book a demo of FitFocus nutrition.
Learn moreHealth Data and Progress Tracking
Sleep, readiness and activity from Apple Health, Health Connect, Oura, Whoop and Garmin, plus check-ins, measurements and photos. Book a demo.
Learn moreIn-App Messaging
Private and group chats with voice notes, video and files, inside your branded app. Get coaching chat out of WhatsApp. Book a demo.
Learn moreGet paid
Sell programs and memberships, and invoice meal plans and sessions, into your own Stripe account. Access follows payment, with GST handled. Book a demo.
Learn moreLeads and CRM
Enquiries from your website land as leads, with a pipeline of your own stages and a reminder for every follow-up. Convert with a booking or payment link.
Learn moreEmail Marketing
Email your leads and clients from your own domain, by tag or segment, from the same place you coach. Book a demo of FitFocus email marketing.
Learn moreHow to build a nutrition coaching business past the spreadsheet ceiling
Nutrition coaching scales differently to strength coaching. The per-client touchpoints are lower volume but higher judgement, a weekly check-in, a mid-week nudge, a plan adjustment when life gets in the way. The bottleneck isn't hours in the gym, it's the cognitive load of holding thirty clients' patterns in your head at once. Spreadsheets collapse under that load around client number twenty-five.
The nutrition coaches who scale past the ceiling tend to move in the same direction. They standardise their check-in template so every client submits comparable data. They shift from bespoke meal plans to habit-based frameworks, because adherence beats precision in every longitudinal study worth reading. And they put the client experience on a mobile app, not because the app does anything magical, but because a phone notification at 7pm beats a PDF buried in email.
FitFocus is built around that shift. Check-ins are structured, habits are first-class, macro tracking is available but not mandatory, and the client app is branded to you. It's nutrition coaching software that looks like the coaching you actually deliver. Fibre is part of the picture as well: you can track fibre in your clients' meal plans and food logs against a daily target you set.
FAQ
Common questions
They search the food database, scan a barcode, or take a photo of the meal and log it from that. Favourites save at the amount they usually eat, and fibre is tracked alongside their macros.
Yes. Invoice a meal plan to a client through Stripe Connect, into your own Stripe account. The plan stays locked until they've paid.
Yes, once your client connects their data. Through Sahha, FitFocus brings in sleep, readiness, HRV and activity from Apple Health, Health Connect and wearables such as Oura, Whoop and Garmin.
No. You can coach nutrition only and leave the program builder alone. Every feature is on the one plan either way.
It's a few hundred US dollars a month, billed annually on a 12-month term. There's one plan with every feature and unlimited clients, and no per-client fees. We give you the exact price on the demo call.
See FitFocus set up the way you coach
We'll show you the app your clients would download and the coach side behind it, using the kind of clients you actually have. You'll get the exact price on the call.