For nutrition coaches
Nutrition coaching software that isn't a food logger with a login
Structured check-ins, habit-based programming, and a branded client app, built for coaches who coach behaviour, not just macros.
The fixes
Built for the way nutrition coaching software work
Your check-ins live in a Google Sheet with 40 tabs
Every client gets a new tab. Every week you paste in weights, photos, mood, sleep, and a note. You built a system that works for ten clients and breaks at thirty, and the spreadsheet is now the single biggest risk in your business.
Meal plans are PDFs your clients never open twice
You spend three hours building a bespoke plan, send it over, and watch the open rate drop to zero by week two. Nutrition adherence is a behaviour problem, and a PDF is the wrong tool for a behaviour problem.
Compliance tracking is guesswork
Did the client hit their protein target last week? Did they journal? Did they walk? You have a vague sense, and you coach the next call on that vague sense instead of on the data.
Macro trackers turn your clients into calorie accountants
You didn't get certified in nutrition coaching to watch clients develop an unhealthy relationship with a logging app. But "log your food" is what most nutrition software optimises for, because it's the easiest thing to build.
The software you use looks nothing like the coaching you deliver
You coach habits, mindset, protein-first eating, consistency. The software offers macro wheels and barcode scanners. There's a gap between how you coach and how your tools present your work to clients.
What matters most
The capabilities you'll actually use
Nutrition Coaching
Deliver macro targets, meal plans, and food check-ins inside your branded coaching app, without stitching together MyFitnessPal, Sheets, and a shared Dropbox.
Learn moreHealth Data and Progress Tracking
Wearable integrations, body metrics, and progress photos in one dashboard, so you can prove your coaching works and clients can see it too.
Learn moreIn-App Messaging
Get your coaching conversations out of WhatsApp and into a messaging tool built for coaches. One inbox, client context, voice notes, and no burnout.
Learn moreWhite-Label Client App
Ship a premium iOS and Android app under your own brand, not ours, not Trainerize's. The white-label client app your coaching business has been waiting for.
Learn moreFAQ
Common questions
No. FitFocus supports whichever approach you coach, macro tracking for clients who want it, habit-based targets (protein-first, plate method, five servings of veg) for clients who don't, or a mix. You set the framework per client.
You define a check-in template, weights, progress photos, adherence to habits, subjective questions ("how was the week?", "what got in the way?"). Clients submit on the cadence you set, and you review them in a single queue in the coach app. No more spreadsheet tabs.
Yes. Programs in FitFocus can be habit sequences, not just workout blocks, "walk 8,000 steps", "protein at every meal", "no eating after 8pm", with daily check-off and streak tracking in the client app.
A branded app with today's habits, their nutrition targets (however you've set them), a messaging thread with you, and their check-in history, weights and photos over time. No FitFocus brand in the client experience.
We pull weight, steps, sleep, and body composition from Apple Health and Google Fit on the client app side, so the client doesn't have to manually key in what their phone already knows. Check the health data feature page for the current list.
Yes. Many nutrition coaches run alongside a separate strength coach. Clients can use FitFocus for the nutrition and check-in side, and ignore the programming modules entirely. The app still feels purposeful because nothing empty is shown.
Ready to run your coaching business on FitFocus?
Book a demo and we'll show you exactly how FitFocus fits nutrition coaching software.