Honest comparison
FitFocus vs My PT Hub: An honest comparison
Premium positioning for premium coaching. My PT Hub is volume-oriented at a lower price; FitFocus is built for coaches charging real money.
Reviewed 15 April 2026 · Reviewed by TODO, FitFocus Head of Coach Success
At a glance
FitFocus vs My PT Hub, feature by feature
Last reviewed:
| Feature | FitFocus |  My PT Hub |
|---|---|---|
| White-label client app (your brand in the stores)My PT Hub offers a custom-branded app as a paid upgrade. FitFocus ships a true white-label client app on every plan. · Them: partial | Full support | Partial support |
| Drag-and-drop program builder | Full support | Full support |
| In-app messaging with clients | Full support | Full support |
| Voice notes in messaging | Full support | Full support |
| Check-ins and forms builder | Full support | Full support |
| Nutrition coaching (meal plans, macros, habits) | Full support | Full support |
| Macro / calorie tracking inside the client app | Full support | Full support |
| Wearable and health-data integrationsMy PT Hub has accumulated a broader wearables catalogue. FitFocus covers Apple Health and Google Fit; more are on the roadmap. · FitFocus: partial | Partial support | Full support |
| Scheduling and session booking | Full support | Full support |
| Payments and subscription billing | Full support | Full support |
| Leads CRM built inMy PT Hub has lead-capture forms. FitFocus adds a full pipeline with stages, assignments, and one-click lead-to-client conversion. · Them: partial | Full support | Partial support |
| Group coachingMy PT Hub has mature group-coaching and community features. FitFocus supports small-group programming today; richer community features are on the roadmap. · FitFocus: partial | Partial support | Full support |
| Branded transactional email (from your domain) | Full support | Not supported |
| Calendar integration (Google / iCal) | Full support | Full support |
| Exercise video library | Full support | Full support |
| Custom exercises (coach-uploaded) | Full support | Full support |
| Data export (programs, clients, history)Them: partial | Full support | Partial support |
| Large global installed base / networkMy PT Hub has a large, established user base in the UK, Europe, and Australia. FitFocus is a newer, smaller community. | Not supported | Full support |
| Entry-tier pricingMy PT Hub's entry plan is cheaper than FitFocus's. FitFocus is priced for premium coaching, not volume, a deliberate choice. · FitFocus: partial | Partial support | Full support |
| Multi-coach workspace (team roles, permissions) | Full support | Full support |
| White-glove migration concierge | Full support | Not supported |
White-label client app (your brand in the stores)
- FitFocus
- Full support
- My PT Hub
- Partial support
My PT Hub offers a custom-branded app as a paid upgrade. FitFocus ships a true white-label client app on every plan. · Them: partial
Drag-and-drop program builder
- FitFocus
- Full support
- My PT Hub
- Full support
In-app messaging with clients
- FitFocus
- Full support
- My PT Hub
- Full support
Voice notes in messaging
- FitFocus
- Full support
- My PT Hub
- Full support
Check-ins and forms builder
- FitFocus
- Full support
- My PT Hub
- Full support
Nutrition coaching (meal plans, macros, habits)
- FitFocus
- Full support
- My PT Hub
- Full support
Macro / calorie tracking inside the client app
- FitFocus
- Full support
- My PT Hub
- Full support
Wearable and health-data integrations
- FitFocus
- Partial support
- My PT Hub
- Full support
My PT Hub has accumulated a broader wearables catalogue. FitFocus covers Apple Health and Google Fit; more are on the roadmap. · FitFocus: partial
Scheduling and session booking
- FitFocus
- Full support
- My PT Hub
- Full support
Payments and subscription billing
- FitFocus
- Full support
- My PT Hub
- Full support
Leads CRM built in
- FitFocus
- Full support
- My PT Hub
- Partial support
My PT Hub has lead-capture forms. FitFocus adds a full pipeline with stages, assignments, and one-click lead-to-client conversion. · Them: partial
Group coaching
- FitFocus
- Partial support
- My PT Hub
- Full support
My PT Hub has mature group-coaching and community features. FitFocus supports small-group programming today; richer community features are on the roadmap. · FitFocus: partial
Branded transactional email (from your domain)
- FitFocus
- Full support
- My PT Hub
- Not supported
Calendar integration (Google / iCal)
- FitFocus
- Full support
- My PT Hub
- Full support
Exercise video library
- FitFocus
- Full support
- My PT Hub
- Full support
Custom exercises (coach-uploaded)
- FitFocus
- Full support
- My PT Hub
- Full support
Data export (programs, clients, history)
- FitFocus
- Full support
- My PT Hub
- Partial support
Them: partial
Large global installed base / network
- FitFocus
- Not supported
- My PT Hub
- Full support
My PT Hub has a large, established user base in the UK, Europe, and Australia. FitFocus is a newer, smaller community.
Entry-tier pricing
- FitFocus
- Partial support
- My PT Hub
- Full support
My PT Hub's entry plan is cheaper than FitFocus's. FitFocus is priced for premium coaching, not volume, a deliberate choice. · FitFocus: partial
Multi-coach workspace (team roles, permissions)
- FitFocus
- Full support
- My PT Hub
- Full support
White-glove migration concierge
- FitFocus
- Full support
- My PT Hub
- Not supported
Difference 1
Priced and built for premium coaching, not volume
My PT Hub is priced for the gym-floor PT charging £40 a session, a large, price-sensitive market served well. FitFocus is priced for the coach charging $300–$1,200 a month, where the cost of the software is a rounding error and the client experience is the product. If you're in the first market, My PT Hub is a defensible choice; if you're in the second, the economics flip.
Difference 2
White-label on every plan, not an upgrade
My PT Hub's custom-branded app is a paid upgrade. FitFocus ships white-label on every plan, your name in the App Store and Google Play, your colours inside, your domain on transactional emails. For a coach whose business is the brand, starting with someone else's name on the app is an own goal.
Difference 3
One workspace, one client record
My PT Hub covers programs, nutrition, and messaging well, and leaves leads and a few of the workflow edges to third parties. FitFocus puts programs, nutrition, check-ins, messaging, scheduling, and a leads pipeline in one workspace with one client record. Fewer subscriptions, fewer handovers between tools, fewer places data can go stale.
Difference 4
Leads as a first-class citizen
My PT Hub has lead-capture forms. FitFocus has a proper leads pipeline, stages, assignments, conversion to a full client record, baked into the same workspace as your programs and messaging. If sales is a weekly ritual in your business, not an afterthought, the CRM matters.
Difference 5
Honest migration, not a DIY export
My PT Hub lets you export and rebuild yourself. FitFocus runs the migration with you: we import clients, map custom exercises 1:1, and rebuild your top programs before you log in as a coach. If you're not coaching inside FitFocus within 14 days, concierge support is extended at no cost.
Being honest
What My PT Hub does better
No product is strictly better than another. Here's where My PT Hub genuinely wins, so you can make the right call for your business.
- Entry-tier pricing is genuinely lower. If you're running a high-volume model, 50+ clients at low ticket sizes, or a gym floor where every PT uses the same software, My PT Hub's starting price is a real advantage and we'd rather name it than hide it.
- Installed base and regional familiarity. My PT Hub has been a default pick in the UK and parts of Australia for years. If your local peer network, your clients' previous trainers, and your gym-floor colleagues are already on it, that familiarity compounds.
- A broader catalogue of wearable and third-party integrations than a newer product has had time to build.
Switching made easy
Switching from My PT Hub to FitFocus
We run the My PT Hub migration with you. Expect 7–14 days from kickoff to launch, faster for solo coaches. Clients see a seamless handover to your new branded app with their history intact.
- Export your My PT Hub library (exercises, programs, workouts) and your client list, we send the exact steps and help with permissions.
- We import clients into your FitFocus workspace and map custom exercises 1:1, flagging anything that needs a coach decision.
- We rebuild your top programs inside FitFocus and run a dry run with a test client so you can sign off before clients see anything.
- We help you write the hand-over message for clients, what to expect, when the new branded app will be live, what their login will be.
- Launch day: your white-label client app goes live in the stores under your brand; clients install and open their full history.
“FitFocus has given me back time and headspace to grow my business. It's like having a whole team behind you.”
Nick Hogan
Personal trainer · Stealth Conditioning
Frequently asked
FitFocus vs My PT Hub, your questions
Yes. Our onboarding team imports clients, custom exercises, and programs from My PT Hub as part of your kickoff. We support the standard CSV exports and will help you pull them if you're not sure where to find them.
For a solo coach with under 50 clients, typically 7 days. Larger teams usually run 10–14 days. If we're not live within 14 days, concierge support is extended at no cost.
Honestly, for a high-volume, low-ticket coaching model, yes, their entry plan is materially cheaper than FitFocus. FitFocus is built for coaches charging real money per client; the software cost is priced as a small fraction of a single client's monthly fee. If that maths doesn't work for your business, we'd rather say so than sell you.
My PT Hub's branded app is a paid upgrade. FitFocus ships white-label on every plan, your name in the App Store and Google Play, your colours inside, your domain on transactional emails. You don't pay extra to look like your own business.
Yes, they install your new branded app from the App Store or Google Play. We script the hand-over message so clients know when it's live, what it's called, and how to log in. Their history is already waiting when they open it the first time.
Yes, but it's worth being honest about the fit: if most of your clients are one-off gym-floor PT sessions at £30–£50, My PT Hub is cheaper and purpose-built for that. If you run a mix of online coaching, hybrid clients, and a smaller number of premium in-person, FitFocus fits better.
No. Migration concierge is included with every FitFocus plan.
Quarterly. The `Reviewed` date at the top of the page is accurate, if it looks stale, we haven't re-verified My PT Hub's current feature set against ours yet.
Other comparisons
Ready to see FitFocus for yourself?
Book a 20-minute demo. We'll walk through migrating from My PT Hub and show you the white-label client app live.
My PT Hub® is a registered trademark of its owners. Used for comparison purposes only. FitFocus is not affiliated with, endorsed by, or sponsored by My PT Hub.