For hybrid coaches
Hybrid coaching software for clients in the room and online
Some clients see you three times a week. Others never set foot in your gym. With FitFocus they get the same programs and the same app, and you run both sides of the business from one login.
The fixes
Built for the way hybrid coaches work
You're paying for two of everything to serve one roster
A scheduling tool for the in-person clients. A programming platform for the online ones. Two inboxes, two billing setups, two reporting views, and two subscriptions. The tool sprawl isn't just cost, it's the weekly reconciliation that quietly caps how many clients you can carry.
Clients who move online get a downgrade, then they cancel
The moment a client moves interstate or goes back to work full-time, they drop from your hands-on stack into your online one and feel the gear-shift, different app, different experience, same fee. That's exactly the client you should keep for years, leaking out over a tooling seam.
Reporting is guesswork because revenue splits across tools
How much of your revenue is in-person vs online? How many hybrid clients churned last quarter? If the data lives in four places, the answer is always "I'll check and get back to you", which usually means never.
Programming duplication eats coaching time
You've built the same upper-body block three times, once for gym-floor clients, once for online, once for the hybrid half-and-halfers. The program builder in most coaching tools assumes one delivery model, not three.
Your brand lives on other people's apps
In-person clients see your gym. Online clients see whichever app you coach them in. Hybrid clients see both, and neither is fully yours. A premium fee is hard to defend when the app in the client's pocket doesn't carry your name.
What matters most
The capabilities you'll actually use
Program Builder
Build training programs from templates, set progression for load, RPE and %1RM, and see prescribed against logged. Book a demo of the FitFocus builder.
Learn moreScheduling and Booking
Clients self-book from your available hours, checked against Google Calendar, with reminders, group sessions and paid sessions. Book a demo of FitFocus.
Learn moreHealth Data and Progress Tracking
Sleep, readiness and activity from Apple Health, Health Connect, Oura, Whoop and Garmin, plus check-ins, measurements and photos. Book a demo.
Learn moreIn-App Messaging
Private and group chats with voice notes, video and files, inside your branded app. Get coaching chat out of WhatsApp. Book a demo.
Learn moreWhite-Label Client App
Your own coaching app in the App Store and Google Play, with your name, icon and colours. Clients train, eat, check in and message in it. Book a demo.
Learn moreLeads and CRM
Enquiries from your website land as leads, with a pipeline of your own stages and a reminder for every follow-up. Convert with a booking or payment link.
Learn moreEmail Marketing
Email your leads and clients from your own domain, by tag or segment, from the same place you coach. Book a demo of FitFocus email marketing.
Learn moreCoaches on FitFocus
Coaches who run their business on it
I've been with FitFocus from nearly the beginning and the progression of the system has been incredible. Even early on it was an insanely proficient app, streamlined session tracking and real statistics, and the team keeps making it better every month. I could not recommend it more for any health and fitness professional or athlete needing comprehensive scheduling and tracking.
Matthew Armstrong
Coach
How to run a hybrid coaching business without two tool stacks
Hybrid coaches are, in our experience, the most underserved segment in coaching software. The online-first tools treat the in-person side as an afterthought. The in-person PT studios treat the online side as a payment type, not a product. Both assume hybrid is a niche, it isn't. It's where most modern coaching businesses actually operate.
Running hybrid well comes down to one decision, whether the business has one operating system or two. The coaches who scale it cleanly pick a single platform that can handle both sides and accept the compromise on either end. The coaches who stall are the ones stitching two best-in-class tools together and paying the reconciliation tax every week.
FitFocus is built to be that single operating system. One client record, one program library, one billing view, one inbox. In-person sessions log from the coach app. Online clients log from the branded client app. Hybrid clients do both. The coach sees one business.
FAQ
Common questions
Yes. Sell memberships and programs at the prices you set, one-off or by subscription, invoice a meal plan to a client, and invoice paid sessions separately. It all goes through Stripe Connect into your own Stripe account.
Nothing changes on their side. Same app, same login, same history. You change how you coach them, for example by adding a recurring check-in.
Bookings, paid sessions and Live Training are built for in-person work. The online tools are there for the clients who need them, on the same plan.
Yes. Set a capacity on a group session and clients book their spot. Recurring bookings cover the regulars.
It's a few hundred US dollars a month, billed annually on a 12-month term. There's one plan with every feature and unlimited clients, and no per-client fees. We give you the exact price on the demo call.
See FitFocus set up the way you coach
We'll show you the app your clients would download and the coach side behind it, using the kind of clients you actually have. You'll get the exact price on the call.