For personal trainers
Software for personal trainers who run a real business
Scheduling, session notes, programming, and lead capture in one workspace, so your Sunday night isn't spent reconciling four tools.
The fixes
Built for the way software for personal trainers work
Session notes scattered across three apps and a notebook
Last session's weights are in your phone's notes app. The client's soft-tissue history is in a Google Doc. Their program is in a spreadsheet. You end up relying on memory, and missing the details that separate good coaching from average.
Scheduling lives on Calendly, billing lives on Stripe, clients live on WhatsApp
Every new tool adds a weekly reconciliation chore. When a client no-shows, the cancellation policy lives in one tool and the refund lives in another, so it gets skipped.
Lead enquiries go cold between inbox and onboarding
A prospect fills out your Instagram form on Monday. By the time you chase them Thursday evening, they've booked with the coach down the road. Lead-to-client conversion is a process problem, not a hustle problem.
You're coaching in-person but the client's day is online
Your client wants their program on their phone between sessions, their check-in photos stored somewhere that isn't your SMS thread, and their nutrition plan in one place. Most PT software still treats in-person as the only channel.
Session packages and recurring billing are a manual headache
Tracking who has three sessions left out of a ten-pack, who is on recurring monthly, and who owes for last week's no-show is doable on a spreadsheet, right up until you have 30 clients and stop doing it.
What matters most
The capabilities you'll actually use
Scheduling and Booking
Replace Calendly, Stripe, and your Google Calendar with one booking system built for coaches. Sessions, recurring slots, and payment in one flow.
Learn moreLeads and Intake
A coach-specific CRM with intake forms, pipeline stages, and automations, so enquiries stop slipping through the cracks between DMs, emails, and your notes app.
Learn moreProgram Builder
Build periodised programs in minutes, not weekends. A program builder for coaches who would rather be coaching than copy-pasting into spreadsheets.
Learn moreWhite-Label Client App
Ship a premium iOS and Android app under your own brand, not ours, not Trainerize's. The white-label client app your coaching business has been waiting for.
Learn moreFAQ
Common questions
FitFocus tracks session packages, recurring memberships, and one-off bookings in one view so you always know who owes what. Payments are processed via Stripe, we handle the accounting, Stripe handles the money movement.
Yes. Each coach has a public booking link tied to their calendar and their available session types. Clients book, pay (if session-based), and receive confirmation, no back-and-forth needed.
You define your cancellation window and fee at the workspace level. FitFocus enforces it at booking time, the client sees the policy, agrees to it, and any fee is charged automatically.
No. Most personal trainers are live with programs, scheduling, and their first clients inside a week. Our onboarding team handles migration from whatever you're using now.
Both work. Solo PTs run FitFocus as a single-coach workspace. When you hire your second coach, you add them to the same workspace, no migration, no re-onboarding.
Yes. The coach app is web and mobile-responsive, so you can run your day from your phone between sessions. Session logging, messaging, and scheduling all work from the gym floor.
Ready to run your coaching business on FitFocus?
Book a demo and we'll show you exactly how FitFocus fits software for personal trainers.