For personal trainers
Software for personal trainers who'd rather be coaching
Your day is on the gym floor. FitFocus handles what happens around it: bookings from your open hours, invoices for paid sessions, and a program your client can open between visits.
The fixes
Built for the way personal trainers work
Session notes scattered across three apps and a notebook
Last session's weights are in your phone's notes app. The client's soft-tissue history is in a Google Doc. Their program is in a spreadsheet. So you coach from memory, miss the small details, and the client never quite feels the progression that keeps them paying.
Scheduling lives on Calendly, billing lives on Stripe, clients live on WhatsApp
Every new tool adds a weekly reconciliation chore. When a client no-shows, the cancellation policy is in one tool and the charge is in another, so you skip it, and quietly eat the cost of a session you'll never get back.
Lead enquiries go cold between inbox and onboarding
A prospect fills out your Instagram form on Monday. By the time you chase them Thursday evening, they've booked with the coach down the road. Lead-to-client conversion is a process problem, not a hustle problem.
You're coaching in-person but the client's day is online
Your client wants their program on their phone between sessions, their check-in photos somewhere that isn't your SMS thread, and their nutrition plan in one place. Give them that and you justify a higher fee, the time between sessions becomes coaching you can charge for.
Session packages and recurring billing are a manual headache
Tracking who has three sessions left out of a ten-pack, who is on recurring monthly, and who owes for last week's no-show is doable on a spreadsheet, right up until you have 30 clients and stop doing it.
What matters most
The capabilities you'll actually use
Scheduling and Booking
Clients self-book from your available hours, checked against Google Calendar, with reminders, group sessions and paid sessions. Book a demo of FitFocus.
Learn moreProgram Builder
Build training programs from templates, set progression for load, RPE and %1RM, and see prescribed against logged. Book a demo of the FitFocus builder.
Learn moreLeads and CRM
Enquiries from your website land as leads, with a pipeline of your own stages and a reminder for every follow-up. Convert with a booking or payment link.
Learn moreWhite-Label Client App
Your own coaching app in the App Store and Google Play, with your name, icon and colours. Clients train, eat, check in and message in it. Book a demo.
Learn moreAutomations
Follow-ups and client journeys that run on their own, built on the leads, bookings and payments already in FitFocus. Book a demo of automations.
Learn moreCoaches on FitFocus
Coaches who run their business on it
FitFocus has given me back time and headspace to grow my business. It's like having a whole team behind you.
Nick Hogan
Personal trainer · STEALTH Conditioning
How to run a personal training business that doesn't run you
The most common bottleneck in a personal training business isn't client demand. It's the time tax of running three or four disconnected tools, a booking app, a programming spreadsheet, a payment processor, and a messaging app, none of which know about the others. Every reconciliation is a small decision that adds up to Sunday nights spent on admin instead of programming, or instead of rest.
The PTs who scale past the one-person ceiling tend to centralise before they hire. They get scheduling, billing, and client records in one place first, so when they bring on their second coach the operational spine is already there. They run a real lead process, enquiry captured, responded to within hours, moved through booking, rather than relying on Instagram DMs and memory. And they treat the time between sessions as coaching time, which means the client needs a phone app with their program, their food plan, and a way to message them.
FitFocus is built for that operating model. One workspace, one client record, one inbox. Scheduling and billing don't live in separate tabs, notes sit next to the client's program, and the branded client app turns the time between sessions into ongoing coaching. If you're still weighing options, we broke down the best coaching platforms for premium coaches on real pricing and white-label depth.
FAQ
Common questions
Yes. You set the hours you're available and clients book into them from your app. FitFocus checks your Google Calendar for busy times first, and clients can reschedule or cancel inside the window you set.
Yes. Give a group session a capacity and clients book a spot. Regulars can be set up on recurring bookings.
Paid sessions are invoiced through Stripe Connect, straight into your own Stripe account. GST and Stripe Tax are supported, and you can pass card fees on to the client.
No. It works for one coach or a team, on the same plan with every feature. If you hire a second coach later, you add them to your workspace as a Coach.
It's a few hundred US dollars a month, billed annually on a 12-month term. There's one plan with every feature and unlimited clients, and no per-client fees. We give you the exact price on the demo call.
See FitFocus set up the way you coach
We'll show you the app your clients would download and the coach side behind it, using the kind of clients you actually have. You'll get the exact price on the call.