Features
Turn enquiries into paying clients
A sales pipeline that understands how coaches actually sell. Intake forms, discovery-call automations, and a pipeline view that does not require a weekend of HubSpot configuration.
What you get
Why coaches pick Leads and Intake
Close the leaks in your enquiry funnel
Every DM, form submission, and referral lands in one pipeline with a clear next step. Leads stop dying in the "I'll follow up tomorrow" graveyard of your notes app.
Book discovery calls on autopilot
New lead fills a form, lands in your pipeline, gets a discovery-call link, reschedules themselves if they need to, and shows up. You do not send a single "are you still keen?" text.
Convert more of the leads you already have
Coaches who run a proper follow-up sequence close 2–3x more of their warm leads than coaches who rely on memory. The sequence runs whether you remember or not.
Run growth without a marketing ops hire
UTMs, source attribution, conversion rate by channel, the metrics agencies charge to set up are in the product by default. You can answer "where do my best clients come from?" in 30 seconds.
Intake forms
Forms that tell you whether the lead is a fit before the call
Ship a pre-call intake form in minutes with the fields coaches actually need, goals, training history, injury flags, budget range, and route leads to different pipelines based on their answers. The discovery call starts with context, not "so tell me about yourself."
- Coach-template intake forms, cloneable in one click
- Conditional routing by lead qualification
- Embeddable on Squarespace, Wix, and Webflow
- Fat loss
- Muscle gain
- Event prep
- General fitness
Pipeline
Stages that match how you actually sell
New enquiry, discovery booked, discovery held, proposal sent, won, lost. The stages match a coach's sales cycle, not a B2B SaaS sales cycle. Drag to move, leave a note, tag the stage change, no custom-object configuration sprint required.
- Coach-default pipeline stages out of the box
- Drag-and-drop kanban or table view
- Per-stage SLAs and follow-up reminders
Automations
Follow-up that runs whether you remember or not
Time-based sequences kick off the moment a lead fills the form, welcome email, discovery-call link, reminder 24 hours out, follow-up 48 hours after if they ghosted. You design the sequence once; every lead gets the same attention as the first.
- Triggered sequences per pipeline stage
- Email, SMS, and branded-app push
- Auto-create client workspace on win
Work with Jordan
Hybrid-athlete coaching for runners, lifters, and people who refuse to choose. Four-week test block included.
- Personalised programming every Sunday
- Weekly 1:1 check-ins
- Unlimited voice notes
Get your free assessment
What a good lead flow looks like inside FitFocus
Lead lands via form or DM
Form submission creates the lead automatically; DMs are one tap to log.
Sequence runs
Welcome, discovery-call booking link, reminder, all without your input.
Discovery call held
You open the lead card, see their full intake, and run a coaching conversation, not a fact-finding one.
Win converts
One click turns the lead into a client and spins up their workspace in your branded app.
Keep exploring
Related features
Scheduling and Booking
Replace Calendly, Stripe, and your Google Calendar with one booking system built for coaches. Sessions, recurring slots, and payment in one flow.
In-App Messaging
Get your coaching conversations out of WhatsApp and into a messaging tool built for coaches. One inbox, client context, voice notes, and no burnout.
White-Label Client App
Ship a premium iOS and Android app under your own brand, not ours, not Trainerize's. The white-label client app your coaching business has been waiting for.
Questions
Frequently asked
No. Leads, pipeline, and client records live together. Once a lead converts, they become a client in the same workspace, no re-keying data between tools.
Yes. Embed on Squarespace, Wix, Webflow, or plain HTML with a snippet. The form keeps your branding and writes into your pipeline in real time.
Yes. Every form capture records UTM parameters, and the pipeline shows conversion rate by source, so you can see which channels actually produce paying clients.
Yes. We ship Australian SMS support via Twilio out of the box, no separate integration required.
No. Winning a lead converts them into a client with one click, creates their workspace, and can trigger a welcome sequence that drops them straight into your branded app.
Not yet as an automated report, on the roadmap for late 2026. For now, you can filter the pipeline by any form field and spot the patterns manually.
See FitFocus with your clients in it
Book a 30-minute demo. We'll show you the platform and wire up your workspace.