Honest comparison
FitFocus vs Trainerize: An honest comparison
True white-label, your clients never see FitFocus' brand or Trainerize's. They just see yours.
Reviewed 15 April 2026 · Reviewed by TODO, FitFocus Head of Coach Success
At a glance
FitFocus vs Trainerize, feature by feature
Last reviewed:
| Feature | FitFocus |  Trainerize |
|---|---|---|
| White-label client app (your brand in the stores)Trainerize offers a paid "Custom Branded App" add-on; the base client app is Trainerize-branded. FitFocus ships a true white-label app on every plan. | Full support | Not supported |
| Drag-and-drop program builder | Full support | Full support |
| In-app messaging with clients | Full support | Full support |
| Voice notes in messaging | Full support | Full support |
| Check-ins and forms builder | Full support | Full support |
| Nutrition coaching (meal plans, macros, habits)Trainerize supports habit tracking and meal plans and historically leans on a MyFitnessPal deep link for food logging. FitFocus offers native meal plans, macro targets, and habit tracking without a third-party dependency. · Them: partial | Full support | Partial support |
| Macro / calorie tracking inside the client appNative in FitFocus; Trainerize offers in-app tracking plus MyFitnessPal for broader food database breadth. · Them: partial | Full support | Partial support |
| Wearable and health-data integrationsTrainerize has a broader catalogue of wearable integrations built up over years. FitFocus covers Apple Health and Google Fit; additional integrations are on the roadmap. · FitFocus: partial | Partial support | Full support |
| Scheduling and session booking | Full support | Full support |
| Payments and subscription billingBoth platforms support subscription billing. FitFocus uses Stripe directly; Trainerize offers multiple processor options. | Full support | Full support |
| Leads CRM built inFitFocus includes a leads pipeline (capture, stage, assign, convert). Trainerize has lead-capture forms; a full pipeline typically requires a third-party CRM. · Them: partial | Full support | Partial support |
| Group coachingTrainerize has mature group coaching features (group challenges, community feeds). FitFocus supports small-group programming today; community features are on the roadmap. · FitFocus: partial | Partial support | Full support |
| Branded transactional email (from your domain) | Full support | Not supported |
| Calendar integration (Google / iCal) | Full support | Full support |
| Exercise video libraryBoth provide an in-app library of demo videos; Trainerize has a larger legacy catalogue. FitFocus lets coaches upload and organise their own library with no cap. | Full support | Full support |
| Custom exercises (coach-uploaded) | Full support | Full support |
| Data export (programs, clients, history)Trainerize supports CSV exports for some entities; coverage varies by plan. FitFocus exports programs, clients, and history from every workspace. · Them: partial | Full support | Partial support |
| Programming templates library | Full support | Full support |
| Multi-coach workspace (team roles, permissions) | Full support | Full support |
| White-glove migration conciergeFitFocus runs the migration for you as part of onboarding. Trainerize leaves migration to the coach. | Full support | Not supported |
White-label client app (your brand in the stores)
- FitFocus
- Full support
- Trainerize
- Not supported
Trainerize offers a paid "Custom Branded App" add-on; the base client app is Trainerize-branded. FitFocus ships a true white-label app on every plan.
Drag-and-drop program builder
- FitFocus
- Full support
- Trainerize
- Full support
In-app messaging with clients
- FitFocus
- Full support
- Trainerize
- Full support
Voice notes in messaging
- FitFocus
- Full support
- Trainerize
- Full support
Check-ins and forms builder
- FitFocus
- Full support
- Trainerize
- Full support
Nutrition coaching (meal plans, macros, habits)
- FitFocus
- Full support
- Trainerize
- Partial support
Trainerize supports habit tracking and meal plans and historically leans on a MyFitnessPal deep link for food logging. FitFocus offers native meal plans, macro targets, and habit tracking without a third-party dependency. · Them: partial
Macro / calorie tracking inside the client app
- FitFocus
- Full support
- Trainerize
- Partial support
Native in FitFocus; Trainerize offers in-app tracking plus MyFitnessPal for broader food database breadth. · Them: partial
Wearable and health-data integrations
- FitFocus
- Partial support
- Trainerize
- Full support
Trainerize has a broader catalogue of wearable integrations built up over years. FitFocus covers Apple Health and Google Fit; additional integrations are on the roadmap. · FitFocus: partial
Scheduling and session booking
- FitFocus
- Full support
- Trainerize
- Full support
Payments and subscription billing
- FitFocus
- Full support
- Trainerize
- Full support
Both platforms support subscription billing. FitFocus uses Stripe directly; Trainerize offers multiple processor options.
Leads CRM built in
- FitFocus
- Full support
- Trainerize
- Partial support
FitFocus includes a leads pipeline (capture, stage, assign, convert). Trainerize has lead-capture forms; a full pipeline typically requires a third-party CRM. · Them: partial
Group coaching
- FitFocus
- Partial support
- Trainerize
- Full support
Trainerize has mature group coaching features (group challenges, community feeds). FitFocus supports small-group programming today; community features are on the roadmap. · FitFocus: partial
Branded transactional email (from your domain)
- FitFocus
- Full support
- Trainerize
- Not supported
Calendar integration (Google / iCal)
- FitFocus
- Full support
- Trainerize
- Full support
Exercise video library
- FitFocus
- Full support
- Trainerize
- Full support
Both provide an in-app library of demo videos; Trainerize has a larger legacy catalogue. FitFocus lets coaches upload and organise their own library with no cap.
Custom exercises (coach-uploaded)
- FitFocus
- Full support
- Trainerize
- Full support
Data export (programs, clients, history)
- FitFocus
- Full support
- Trainerize
- Partial support
Trainerize supports CSV exports for some entities; coverage varies by plan. FitFocus exports programs, clients, and history from every workspace. · Them: partial
Programming templates library
- FitFocus
- Full support
- Trainerize
- Full support
Multi-coach workspace (team roles, permissions)
- FitFocus
- Full support
- Trainerize
- Full support
White-glove migration concierge
- FitFocus
- Full support
- Trainerize
- Not supported
FitFocus runs the migration for you as part of onboarding. Trainerize leaves migration to the coach.
Difference 1
White-label is default, not a paid add-on
In Trainerize, the branded client app is an upgrade, your clients see the Trainerize name until you pay extra, and they still tap a Trainerize-authored app. In FitFocus, every plan ships your clients an app under your brand in the App Store and Google Play. The difference is not a badge swap; it's whether your business looks like a coaching brand or a tenant inside someone else's.
Difference 2
One workspace, not five tabs
Trainerize covers programs and messaging well but leans on third parties for the rest, MyFitnessPal for nutrition logging, a separate CRM for leads, a separate scheduler for sessions. FitFocus puts programs, nutrition, check-ins, messaging, scheduling, and a leads pipeline in one workspace with shared client records. Fewer subscriptions, fewer Zapier zaps, fewer places a client record can go stale.
Difference 3
Built for premium coaching, not every coach at every price
Trainerize serves a huge range of coaches, from hobbyist PTs to enterprise gyms. That breadth is a genuine strength, but it also means the product has to flatten to the middle. FitFocus is built for coaches charging real money, the client UX, the email branding, the migration concierge, all of it is tuned to make premium coaching feel premium.
Difference 4
Honest migration, not a DIY export
Switching platforms is the hardest part of choosing a new one. Trainerize expects you to export your own data and rebuild programs yourself. FitFocus runs the migration with you: we import clients, map custom exercises 1:1, and rebuild your top programs before you ever log in as a coach. If you're not coaching inside FitFocus within 14 days, we extend concierge support until you are.
Difference 5
Leads as a first-class citizen
Trainerize has lead-capture forms; turning those leads into paying clients typically requires a separate CRM. FitFocus has a proper leads pipeline, stages, assignments, conversion to a full client record, baked into the same workspace as your programs and messaging. The handover from 'lead' to 'client' is a single click, not a CSV export.
Being honest
What Trainerize does better
No product is strictly better than another. Here's where Trainerize genuinely wins, so you can make the right call for your business.
- Broader third-party integration marketplace. Trainerize has a decade of accumulated integrations, MyFitnessPal deep linking, a long list of wearables, and partner APIs, that a younger product simply has not had time to match.
- Lower entry price for solo coaches. Trainerize's starter tier is materially cheaper than FitFocus if your only requirement is 'somewhere to send programs and messages' and you're happy shipping their standard-branded client app.
- Longer track record and larger community. Trainerize has been shipping since 2014; the forums, third-party content, and freelance help are all more plentiful than for any newer platform, including FitFocus.
Switching made easy
Switching from Trainerize to FitFocus
We run the Trainerize migration with you, not for you to figure out. Expect a typical kickoff to launch window of 7–14 days, faster for solo coaches. The goal is that your clients see a seamless handover to your new branded app with their history intact.
- Export your Trainerize library (exercises, programs, workouts) and your client list, we send the exact CSV commands and help with permissions.
- We import clients into your FitFocus workspace and map custom exercises 1:1, flagging anything that needs a coach decision.
- We rebuild your top programs inside FitFocus and run a dry run with a test client so you can sign off before clients see anything.
- We help you write the hand-over message for clients, what to expect, when the new branded app will be live, what their login will be.
- Launch day: your white-label client app goes live in the stores under your brand; clients install and open their full history.
“FitFocus has saved us so much time and effort managing all of our athletes. The platform is incredibly user-friendly, our athletes love the app, and the team has been amazing to work with.”
Melissa Wu
Gym owner & 5x Olympian · HrdKAW Strength
Frequently asked
FitFocus vs Trainerize, your questions
Yes. Our onboarding team imports clients, custom exercises, and programs from Trainerize as part of your kickoff, you don't rebuild anything from scratch. We support the standard Trainerize CSV exports and will help you pull them if you're not sure where to find them.
For a solo coach with a handful of programs and under 50 clients, typically 7 days from kickoff to launch. Larger teams with more custom programs usually run 10–14 days. If we're not live within 14 days, concierge support is extended at no cost.
Yes, they install your new branded app from the App Store or Google Play. We script the hand-over message so clients know when it's live, what it's called, and how to log in. Their history is already waiting when they open it the first time.
Trainerize's client app is Trainerize-branded by default; a custom-branded version is available as a paid upgrade. On FitFocus, every plan includes a client app shipped under your brand, your name in the App Store and Google Play listing, your colours inside, your domain on transactional emails. Clients never see FitFocus, they just see you.
No. We import workout history, check-ins, and messages along with the client record itself. Clients open the new branded app and see their logged sessions exactly where they left off.
FitFocus supports small-group programming and shared workouts today. Trainerize has a more mature community layer, group challenges and feeds, that we're still building. If a community feed is central to how you coach right now, that's a fair reason to stay on Trainerize; if you're 1:1 and small-group only, FitFocus fits cleanly.
No. Migration concierge is included with every FitFocus plan, we don't charge a setup or data-import fee. If the migration takes longer than 14 days for reasons on our side, we extend support until you're running.
Honestly, it can be. Trainerize's starter tier is cheaper than FitFocus and, if your only requirements are 'send programs, send messages, take payments', it does that job at a lower price. FitFocus is built for coaches who want a premium brand, nutrition and leads in one place, and a white-label app as standard, if that's not where you are today, Trainerize is a reasonable pick and we'd rather tell you than sell you.
FitFocus includes native food logging and macro tracking, so most coaches move off MyFitnessPal entirely. If MyFitnessPal is a hard requirement because of an existing library of foods, that's a genuine Trainerize advantage worth weighing.
Quarterly. The `Reviewed` date at the top of the page is accurate, if it looks stale when you're reading this, it means we haven't re-verified Trainerize's current feature set against ours yet. Reach out and we'll confirm any specific claim.
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Trainerize® is a registered trademark of its owners. Used for comparison purposes only. FitFocus is not affiliated with, endorsed by, or sponsored by Trainerize.