Your brand
Your own app in the App Store and Google Play
A white-label app under your business's name, with your icon, colours and splash screen. Clients train, log food, check in and message you in it.

What you get
Why coaches pick White-Label Client App
Listed under your name
The store listing, home-screen icon and splash screen are yours, on iOS 15 and later and Android 11 and later.
Your colours, light or dark
Set your brand colour and logo once, and choose light or dark for your app. Your colour carries through either.
Your domain, your legal links
The web version runs on your own domain, and the app's privacy and terms links point to your pages.
Branded push and email
Push notifications arrive under your app's name, and emails come from your verified domain.
In the stores
Listed under your name, with your icon
Clients search for your business and find your app. The store listing, home-screen icon and splash screen are yours. It runs on iOS 15 and later and Android 11 and later.
- Your name and icon in the App Store and Google Play
- Your splash screen when the app opens
- iOS 15+ and Android 11+
Your colours
Your colours on every screen, light or dark
Set your brand colour and logo once, and choose light or dark for your app. Your colour carries through either. The web version runs on your own domain, and the app's privacy and terms links point to your pages.
- Brand colour and logo across the app
- Light or dark, your choice
- Your own domain, privacy policy and terms links

Everything in one app
One app for training, food, check-ins and messages
Clients log workouts, meals and check-ins, message you and read your community feed without switching apps. Push notifications arrive under your app's name, and emails come from your verified domain.
- Workouts, nutrition, check-ins and messages
- Your community feed and challenges
- Branded push notifications and email

Shared wins
Finished workouts shared as a card in your brand
When a client finishes a session, they can share it as a card with your logo on your brand colour. It goes to one of their groups, your community or any other app on their phone. Nothing is posted until they choose.
- Volume, sets, reps and up to five exercises on the card
- Post to a group or your community
- Share to any app, or save the image
Live in the stores
Two coaching businesses already have apps of their own, checked in both stores on 13 Oct 2026. STEALTH Conditioning's "Stealth Conditioning App" is on the App Store and Google Play. FSA Coaching's "FSA Training App" is on the App Store and Google Play.
Clients can also share a finished workout as a card in your brand, and read your community feed in the same app. Their program is built in the program builder.
Keep exploring
Related features
Community
A private feed for your clients in your own app, with polls, scheduled posts, challenges scored from training and opt-in leaderboards. Book a demo.
Websites
Your website on your own domain, run from FitFocus, with your enquiry form built in and the privacy and terms pages your app links to. Book a demo.
Program Builder
Build training programs from templates, set progression for load, RPE and %1RM, and see prescribed against logged. Book a demo of the FitFocus builder.
Questions
Frequently asked
No. The store listing, icon, push notifications and emails are in your business's name. Emails come from your own verified domain.
iPhones on iOS 15 or later and Android phones on Android 11 or later. Clients can also use it in a web browser on your domain.
Yes. Choose light or dark for your app, and your brand colour carries through either.
No. FitFocus is one plan with every feature and unlimited clients, billed annually on a 12-month term. It costs a few hundred US dollars a month, and we give you the exact price on the demo call.
Log workouts, meals and check-ins, message you and your team, connect their health data, book sessions, pay for what you sell and join your community.