Features
Give your clients an app that feels like yours
A fully white-labelled iOS and Android app under your brand, in the App Store and Google Play. Your logo on the icon, your colours on every screen, your domain in the URL. Not a FitFocus wrapper. Not a Trainerize clone. Yours.
Morning, Sarah
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
Morning, James
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
Morning, Liam
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
What you get
Why coaches pick White-Label Client App
Look like the premium coach you already are
Coaches on generic platforms lose the brand war before the first session. Your app in the App Store under your name is the single loudest signal that you run a real business.
Charge what premium coaching is worth
When a client downloads your app, not another fitness platform, price sensitivity drops. White-labelled coaches on FitFocus run packages 40–70% above the category median.
Keep clients in your ecosystem, not someone else's
Every push notification, every session, every check-in reinforces your brand. When clients leave, they are not leaving a software brand, they are leaving you, and fewer of them do.
Stop competing with your own platform
Other platforms sell directly to your clients. Ours is invisible. Your clients will never see the word FitFocus. That is not a marketing claim, it is how the product is built.
The white-label moat
Your brand, end to end. Not a skin, the whole app.
Your logo on the home-screen icon. Your colour system across every screen. Your domain on the web portal. Your name on the App Store listing. Your support email in the settings. Clients never see, hear, or read the word FitFocus. Our competitors will tell you they offer "branding." We ship the whole product under your brand.
- Your own App Store and Google Play listing
- Custom domain for the web client
- Branded push notifications, emails, and in-app copy
- Your terms of service and privacy policy, not ours
Morning, Sarah
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
Morning, James
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
Morning, Liam
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
Premium UX
An app clients actually open on a Tuesday night
Premium design, fast load, offline workouts, rest timers that auto-advance, personal-best animations that make people screenshot and share. The client app is not a form-filler, it is the product your coaching is delivered through, and it is built like a consumer app, not an enterprise tool.
- Sub-second session load, even on 4G
- Offline workout logging with automatic sync
- Personal-best celebrations worth screenshotting
- Rest timers, plate calculators, exercise swaps on the fly
Back squat
App Store presence
A real store listing, not a web bookmark
We handle App Store and Google Play submission for you, screenshots, listing copy, privacy manifest, store reviews. When your client searches your business name, your app comes up. When they share you with a friend, they share an App Store link, not a login URL.
- Full App Store and Google Play submission managed by us
- Your business name in the store listing
- App updates shipped invisibly in the background
- Works on iOS 15+ and Android 9+
Morning, Sarah
This week
Wk 4- MonLower, squatDone
- TueUpper pushDone
- WedRestRest
- ThuUpper pullToday
- FriLower, posterior
Back squat
Why white-label actually matters
What your clients see
Your name on the home screen
The App Store icon on their phone is your logo, not ours.
Your colours in every pixel
Primary, surface, accent, success, warning, your whole palette, not a Pantone skin.
Your domain in the browser
When they sign in on desktop, the URL is yours too.
What your clients never see
Our name anywhere
Not in the app, not in emails, not in the store listing. Nowhere.
Generic coaching UI
No off-the-shelf fitness-app feel. It reads as premium because it is premium.
A competitor's marketing
Some platforms sell directly to your clients inside your own app. We do not run ads, ever.
Keep exploring
Related features
Program Builder
Build periodised programs in minutes, not weekends. A program builder for coaches who would rather be coaching than copy-pasting into spreadsheets.
In-App Messaging
Get your coaching conversations out of WhatsApp and into a messaging tool built for coaches. One inbox, client context, voice notes, and no burnout.
Health Data and Progress Tracking
Wearable integrations, body metrics, and progress photos in one dashboard, so you can prove your coaching works and clients can see it too.
Questions
Frequently asked
Really white-label. Your clients will never see our name in the app, the App Store listing, the push notifications, or the support emails. Most platforms that claim "white-label" still surface their own brand somewhere, we do not.
The listing is published under your developer account (we can help you set it up), so the app is associated with your business, not ours. You own the reviews, the listing, and the download funnel.
Branded app delivery is included on our Scale plan, no separate setup fee, no per-install cost. See pricing for current tiers.
Most coaches are live in the App Store and Google Play within two weeks of signup. We handle submission, assets, and the first round of store reviews.
Yes. You can rebrand at any time from the workspace settings, new colour tokens and logos propagate across web and mobile in the next release.
Yes. Clients can start a workout, log sets, and record notes with no connection; everything syncs the moment they are back online.
Trainerize's branded tier still ships their runtime and brand touchpoints in places you cannot remove. Our app is yours end-to-end. See the full breakdown on our Trainerize comparison page.
See FitFocus with your clients in it
Book a 30-minute demo. We'll show you the platform and wire up your workspace.