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FitFocus

Your brand

Your own app in the App Store and Google Play

A white-label app under your business's name, with your icon, colours and splash screen. Clients train, log food, check in and message you in it.

The client app's home screen in the gym's own colour: good morning, today's Lower Body A session with a start button, a two-week streak and this week's progress.

What you get

Why coaches pick White-Label Client App

  • Listed under your name

    The store listing, home-screen icon and splash screen are yours, on iOS 15 and later and Android 11 and later.

  • Your colours, light or dark

    Set your brand colour and logo once, and choose light or dark for your app. Your colour carries through either.

  • Your domain, your legal links

    The web version runs on your own domain, and the app's privacy and terms links point to your pages.

  • Branded push and email

    Push notifications arrive under your app's name, and emails come from your verified domain.

In the stores

Listed under your name, with your icon

Clients search for your business and find your app. The store listing, home-screen icon and splash screen are yours. It runs on iOS 15 and later and Android 11 and later.

  • Your name and icon in the App Store and Google Play
  • Your splash screen when the app opens
  • iOS 15+ and Android 11+

Your colours

Your colours on every screen, light or dark

Set your brand colour and logo once, and choose light or dark for your app. Your colour carries through either. The web version runs on your own domain, and the app's privacy and terms links point to your pages.

  • Brand colour and logo across the app
  • Light or dark, your choice
  • Your own domain, privacy policy and terms links
The client app's nutrition screen in dark mode, in the gym's own colour.

Everything in one app

One app for training, food, check-ins and messages

Clients log workouts, meals and check-ins, message you and read your community feed without switching apps. Push notifications arrive under your app's name, and emails come from your verified domain.

  • Workouts, nutrition, check-ins and messages
  • Your community feed and challenges
  • Branded push notifications and email
The client app's nutrition screen: 1,154 calories eaten today, protein, carbs, fat and fibre against targets, buttons to log food or a photo, and breakfast's foods.

Shared wins

Finished workouts shared as a card in your brand

When a client finishes a session, they can share it as a card with your logo on your brand colour. It goes to one of their groups, your community or any other app on their phone. Nothing is posted until they choose.

  • Volume, sets, reps and up to five exercises on the card
  • Post to a group or your community
  • Share to any app, or save the image

Live in the stores

Two coaching businesses already have apps of their own, checked in both stores on 13 Oct 2026. STEALTH Conditioning's "Stealth Conditioning App" is on the App Store and Google Play. FSA Coaching's "FSA Training App" is on the App Store and Google Play.

Clients can also share a finished workout as a card in your brand, and read your community feed in the same app. Their program is built in the program builder.

Keep exploring

Related features

  • Community

    A private feed for your clients in your own app, with polls, scheduled posts, challenges scored from training and opt-in leaderboards. Book a demo.

  • Websites

    Your website on your own domain, run from FitFocus, with your enquiry form built in and the privacy and terms pages your app links to. Book a demo.

  • Program Builder

    Build training programs from templates, set progression for load, RPE and %1RM, and see prescribed against logged. Book a demo of the FitFocus builder.

Questions

Frequently asked

See FitFocus with your clients in it

Book a 30-minute demo. We'll show you the platform.