This Cookie Policy explains how cookies and similar technologies are used on the FitFocus marketing website at fitfocus.io.
What cookies we use
The marketing website sets only essential first-party cookies. Essential cookies are strictly necessary for the site to function, they cannot be switched off in our systems. They do not identify you across other websites or support advertising.
| Cookie | Purpose | Retention |
|---|---|---|
| Session cookies set by Next.js / Vercel infrastructure | Page routing, load balancing, security | Session |
| Preference cookies for accessibility (e.g. reduced motion when selected) | Remember accessibility choices | Up to 12 months |
Cookieless analytics
We use PostHog web analytics in cookieless mode to understand which pages and links are useful and how many people ask for a demo. PostHog sets no cookies on this website and stores nothing in your browser. It records:
- the pages you visit, the website you came from, and any campaign tags in the link you followed;
- the buttons and links you click that we have marked as calls to action;
- whether you view, start, send or fail to send one of our forms, but never what you type into it;
- when you start and finish one of our calculators, but never the numbers you enter.
To count visitors without a cookie, PostHog combines your IP address and browser details into a one-way hash that it changes every day, so it cannot recognise you on a later day or on another website. It also uses your IP address to estimate your country. There is no session recording, no heatmaps and no advertising tracking.
We do not run Google Analytics, Microsoft Clarity, Mixpanel, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, or any other analytics, advertising, or session-replay tool on the marketing website.
Other browser storage
The site keeps a few small notes in your browser. None of them is sent to an analytics or advertising tool.
| Storage | Purpose | Retention |
|---|---|---|
| Session storage: the page, link and referring website you arrived from | Sent with an enquiry or demo request you choose to submit, so we know how you found us | Until you close the tab |
| Session storage: the last call to action you clicked | Sent with an enquiry or demo request you choose to submit, so we know which page led to it | Until you close the tab |
| Local storage: when you dismissed the blog's pop-up | Stops the pop-up reappearing for 30 minutes | Until you clear it |
Why there is no consent banner
Under the Australian Privacy Act and the ePrivacy rules that inform GDPR consent for cookies, strictly necessary cookies do not require a consent banner. The site sets no non-essential or third-party cookies, and its analytics store nothing on your device, so no banner is shown.
If that changes, we will update this page and present a consent mechanism before any non-essential cookies are set.
The FitFocus applications
The coach, client, and admin applications (hosted on app.fitfocus.io and related subdomains) use essential cookies to keep you signed in and to operate the Service. Those applications are covered by your subscription terms and are not the subject of this marketing-site Cookie Policy.
Browser controls
Most browsers allow you to block or delete cookies and site storage through their settings. Blocking essential cookies may break core functionality on the marketing site (for example, navigation or form submission).
Changes to this policy
When we add or remove cookies or analytics, we will update this page and record the change under the "Effective date" at the top.
Contact
Questions about cookies should be directed to support@fitfocus.io.