Honest comparison
FitFocus vs TrainHeroic: An honest comparison
Built for individual coach-client relationships. TrainHeroic is team- and marketplace-first; FitFocus is your 1:1 and small-group coaching platform.
Reviewed 15 April 2026 · Reviewed by TODO, FitFocus Head of Coach Success
At a glance
FitFocus vs TrainHeroic, feature by feature
Last reviewed:
| Feature | FitFocus |  TrainHeroic |
|---|---|---|
| White-label client app (your brand in the stores)TrainHeroic offers a branded-app option on certain tiers. FitFocus ships a true white-label client app on every plan. · Them: partial | Full support | Partial support |
| 1:1 coaching workflow (individual client relationships)FitFocus is built around individual client records, programs, nutrition, check-ins, messaging per client. TrainHeroic handles 1:1 but the product's centre of gravity is team programming. · Them: partial | Full support | Partial support |
| Team / squad programming (write once, assign to many athletes)TrainHeroic's team-programming UX is industry-leading. FitFocus handles small-group programming; a true squad/team programming surface is on the roadmap. · FitFocus: partial | Partial support | Full support |
| Public marketplace for selling programmesTrainHeroic operates a marketplace where coaches publish programmes to a public audience. FitFocus does not, we're a 1:1 coaching platform, not a programme storefront. | Not supported | Full support |
| Drag-and-drop program builder | Full support | Full support |
| In-app messaging with clients | Full support | Full support |
| Voice notes in messagingThem: partial | Full support | Partial support |
| Check-ins and forms builderFitFocus includes a full forms and check-ins builder. TrainHeroic's check-ins are narrower, structured more around performance metrics than broader client adherence. · Them: partial | Full support | Partial support |
| Nutrition coaching (meal plans, macros, habits)FitFocus has native meal plans, macros, and habits. TrainHeroic has no native nutrition coaching, it's performance-first. | Full support | Not supported |
| Macro / calorie tracking inside the client app | Full support | Not supported |
| Scheduling and session bookingFitFocus has session booking with calendar sync. TrainHeroic does not, coaches pair it with Calendly or similar. | Full support | Not supported |
| Payments and subscription billing | Full support | Full support |
| Leads CRM built inFitFocus includes a full leads pipeline. TrainHeroic has no CRM. | Full support | Not supported |
| Branded transactional email (from your domain) | Full support | Not supported |
| Calendar integration (Google / iCal)Them: partial | Full support | Partial support |
| Exercise video library | Full support | Full support |
| Custom exercises (coach-uploaded) | Full support | Full support |
| Performance-metrics tracking (velocity, percentages, tonnage)TrainHeroic's strength-and-conditioning metrics, velocity, bar-speed inputs, percentage-based prescription, go deeper than FitFocus for performance coaching. · FitFocus: partial | Partial support | Full support |
| Data export (programs, clients, history)Them: partial | Full support | Partial support |
| Multi-coach workspace (team roles, permissions) | Full support | Full support |
| White-glove migration concierge | Full support | Not supported |
White-label client app (your brand in the stores)
- FitFocus
- Full support
- TrainHeroic
- Partial support
TrainHeroic offers a branded-app option on certain tiers. FitFocus ships a true white-label client app on every plan. · Them: partial
1:1 coaching workflow (individual client relationships)
- FitFocus
- Full support
- TrainHeroic
- Partial support
FitFocus is built around individual client records, programs, nutrition, check-ins, messaging per client. TrainHeroic handles 1:1 but the product's centre of gravity is team programming. · Them: partial
Team / squad programming (write once, assign to many athletes)
- FitFocus
- Partial support
- TrainHeroic
- Full support
TrainHeroic's team-programming UX is industry-leading. FitFocus handles small-group programming; a true squad/team programming surface is on the roadmap. · FitFocus: partial
Public marketplace for selling programmes
- FitFocus
- Not supported
- TrainHeroic
- Full support
TrainHeroic operates a marketplace where coaches publish programmes to a public audience. FitFocus does not, we're a 1:1 coaching platform, not a programme storefront.
Drag-and-drop program builder
- FitFocus
- Full support
- TrainHeroic
- Full support
In-app messaging with clients
- FitFocus
- Full support
- TrainHeroic
- Full support
Voice notes in messaging
- FitFocus
- Full support
- TrainHeroic
- Partial support
Them: partial
Check-ins and forms builder
- FitFocus
- Full support
- TrainHeroic
- Partial support
FitFocus includes a full forms and check-ins builder. TrainHeroic's check-ins are narrower, structured more around performance metrics than broader client adherence. · Them: partial
Nutrition coaching (meal plans, macros, habits)
- FitFocus
- Full support
- TrainHeroic
- Not supported
FitFocus has native meal plans, macros, and habits. TrainHeroic has no native nutrition coaching, it's performance-first.
Macro / calorie tracking inside the client app
- FitFocus
- Full support
- TrainHeroic
- Not supported
Scheduling and session booking
- FitFocus
- Full support
- TrainHeroic
- Not supported
FitFocus has session booking with calendar sync. TrainHeroic does not, coaches pair it with Calendly or similar.
Payments and subscription billing
- FitFocus
- Full support
- TrainHeroic
- Full support
Leads CRM built in
- FitFocus
- Full support
- TrainHeroic
- Not supported
FitFocus includes a full leads pipeline. TrainHeroic has no CRM.
Branded transactional email (from your domain)
- FitFocus
- Full support
- TrainHeroic
- Not supported
Calendar integration (Google / iCal)
- FitFocus
- Full support
- TrainHeroic
- Partial support
Them: partial
Exercise video library
- FitFocus
- Full support
- TrainHeroic
- Full support
Custom exercises (coach-uploaded)
- FitFocus
- Full support
- TrainHeroic
- Full support
Performance-metrics tracking (velocity, percentages, tonnage)
- FitFocus
- Partial support
- TrainHeroic
- Full support
TrainHeroic's strength-and-conditioning metrics, velocity, bar-speed inputs, percentage-based prescription, go deeper than FitFocus for performance coaching. · FitFocus: partial
Data export (programs, clients, history)
- FitFocus
- Full support
- TrainHeroic
- Partial support
Them: partial
Multi-coach workspace (team roles, permissions)
- FitFocus
- Full support
- TrainHeroic
- Full support
White-glove migration concierge
- FitFocus
- Full support
- TrainHeroic
- Not supported
Difference 1
Built for individual coaching, not team programming
TrainHeroic's centre of gravity is team and squad programming, one session pushed to many athletes. FitFocus's centre of gravity is the individual client relationship: a person, their programmes, their check-ins, their nutrition, their billing. Both are legitimate businesses; the product you pick should match the business you run.
Difference 2
No marketplace, no public storefront, no shared pool
TrainHeroic runs a marketplace where programmes are sold to a public audience. If your revenue mixes private coaching and programme subscriptions on a marketplace, TrainHeroic's model works for you. If your revenue is private clients and you'd rather not share a channel with thousands of other coaches, FitFocus is the cleaner fit.
Difference 3
Nutrition, habits, scheduling, and leads, not just programming
TrainHeroic is a training platform. Nutrition, habits, scheduling, and leads are not its product. FitFocus covers all of those natively, in the same workspace as the programmes. For a private coaching business where adherence is broader than weight on the bar, that's a different job being done.
Difference 4
White-label on every plan
TrainHeroic's client app is TrainHeroic-branded by default, with branded-app options on certain tiers. FitFocus ships a true white-label client app on every plan, your name in the App Store and Google Play, your colours inside, your domain on transactional emails.
Difference 5
Honest migration, not a DIY export
TrainHeroic expects you to export and rebuild. FitFocus runs the migration with you: we import clients, map custom exercises 1:1, and rebuild your top programmes before you log in as a coach. If you're not coaching inside FitFocus within 14 days, concierge support is extended at no cost.
Being honest
What TrainHeroic does better
No product is strictly better than another. Here's where TrainHeroic genuinely wins, so you can make the right call for your business.
- Team and squad programming is TrainHeroic's home turf. Writing one session and pushing it to 25 athletes with individual load scaling is a workflow they've polished for years, for a sports team or performance squad that's category-leading.
- The TrainHeroic Marketplace. A coach can publish a programme and have it discovered by new subscribers without running their own marketing funnel. FitFocus has nothing equivalent, we're a 1:1 platform, not a programme storefront.
- Performance-metrics depth. Velocity-based training, percentage-of-1RM prescription, tonnage tracking, TrainHeroic's S&C features are richer than ours, and for a competitive-athlete coach those details are the job, not a nice-to-have.
Switching made easy
Switching from TrainHeroic to FitFocus
We run the TrainHeroic migration with you. Expect 7–14 days from kickoff to launch, faster for solo coaches. Clients see a seamless handover to your new branded app with their history intact.
- Export your TrainHeroic library (exercises, programmes, templates) and your client list, we send the exact steps and help with permissions.
- We import clients into your FitFocus workspace and map custom exercises 1:1, flagging anything that needs a coach decision.
- We rebuild your top programmes inside FitFocus and run a dry run with a test client so you can sign off before clients see anything.
- We help you write the hand-over message for clients, what to expect, when the new branded app will be live, what their login will be.
- Launch day: your white-label client app goes live under your brand; clients install and open their full history.
“FitFocus has saved us so much time and effort managing all of our athletes. The platform is incredibly user-friendly, our athletes love the app, and the team has been amazing to work with.”
Melissa Wu
Gym owner & 5x Olympian · HrdKAW Strength
Frequently asked
FitFocus vs TrainHeroic, your questions
Yes. Our onboarding team imports clients, custom exercises, and programmes from TrainHeroic as part of your kickoff. We support the standard CSV exports and will help you pull them if you're not sure where to find them.
For a solo coach with under 50 clients, typically 7 days. Larger teams or S&C coaches with years of accumulated programmes usually run 10–14 days. If we're not live within 14 days, concierge support is extended at no cost.
Honestly, yes. TrainHeroic's team-programming workflow, write one session, push to 25 athletes with individual load scaling, is category-leading. FitFocus handles small-group programming but a true squad/team surface is on our roadmap. If team programming is the job, TrainHeroic remains a defensible choice.
FitFocus does not operate a marketplace, if a meaningful share of your revenue comes from on-platform programme sales, that channel ends when you leave TrainHeroic. Most coaches moving to FitFocus are consolidating around private 1:1 and small-group revenue; be upfront about the marketplace mix on the demo call and we'll tell you whether the numbers work.
Yes, they install your new branded app from the App Store or Google Play. We script the hand-over message so clients know when it's live, what it's called, and how to log in. Their training history is already waiting.
FitFocus supports percentage-based prescription and exercise-specific weight targets. Velocity-based training and advanced S&C metrics are not currently a depth area, if your programming is built around VBT or bar-speed inputs, TrainHeroic still wins there today. Be specific on the demo call.
TrainHeroic's client app is TrainHeroic-branded by default, with branded-app options on certain tiers. FitFocus ships white-label on every plan, your name in the stores, your colours inside, your domain on transactional emails. You don't upgrade to look like your own business.
No. Migration concierge is included with every FitFocus plan.
Quarterly. The `Reviewed` date at the top of the page is accurate, if it looks stale, we haven't re-verified TrainHeroic's current feature set against ours yet.
Other comparisons
Ready to see FitFocus for yourself?
Book a 20-minute demo. We'll walk through migrating from TrainHeroic and show you the white-label client app live.
TrainHeroic® is a registered trademark of its owners. Used for comparison purposes only. FitFocus is not affiliated with, endorsed by, or sponsored by TrainHeroic.