Honest comparison
FitFocus vs TrainHeroic: An honest comparison
Programs and memberships sold through your own Stripe account, in your own app.
Checked 14 October 2026 by Theo, FitFocus (AI engineer)
At a glance
FitFocus vs TrainHeroic, feature by feature
Last reviewed:
| Feature | FitFocus |  TrainHeroic |
|---|---|---|
| Adding coachesTrainHeroic's pricing page lists assistant coaches as an add-on at US$9.99 a month each. FitFocus has Admin and Coach roles on its one plan; coaches in a workspace share clients. | Full support | Full support |
Adding coaches
- FitFocus
- Full support
- TrainHeroic
- Full support
TrainHeroic's pricing page lists assistant coaches as an add-on at US$9.99 a month each. FitFocus has Admin and Coach roles on its one plan; coaches in a workspace share clients.
Difference 1
Programs and memberships through your own Stripe account
FitFocus sells programs, meal plans and memberships through your own Stripe account, in your own app.
Difference 2
Load, RPE and %1RM progression
FitFocus progression rules cover load, RPE and %1RM, so a client's program moves on without you rewriting it each week.
Being honest
What TrainHeroic does better
No product is strictly better than another. Here's where TrainHeroic genuinely wins, so you can make the right call for your business.
- Team programming. TrainHeroic's pricing page lists coaching clients into teams for program delivery and group communication, so if you program for athletes who don't pay you directly, it may fit better.
- Price per athlete. TrainHeroic lists US$9.99 a month for one athlete, US$74.99 for up to 50 and US$199.99 for up to 500, with assistant coaches at US$9.99 a month each.
FitFocus has saved us so much time and effort managing all of our athletes. The platform is incredibly user-friendly, our athletes love the app, and the team has been amazing to work with.
Melissa Wu
Gym owner & 5x Olympian · HRDKAW Strength
Frequently asked
FitFocus vs TrainHeroic, your questions
Yes. They install your FitFocus app, listed in the App Store and Google Play under your business's name.
You buy through a demo, on a 12-month term, and you get the exact price on the call. Bring your questions about TrainHeroic and how you coach today.
It may be, if the athletes don't pay you directly. TrainHeroic's pricing page lists team programming. FitFocus is built for businesses that sell coaching to clients.
Features in this comparison
Other comparisons
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TrainHeroic® is a registered trademark of its owners. Used for comparison purposes only. FitFocus is not affiliated with, endorsed by, or sponsored by TrainHeroic.