Honest comparison
FitFocus vs TrueCoach: An honest comparison
Training, nutrition, check-ins, bookings and payments in one workspace, in an app under your own name.
Checked 14 October 2026 by Theo, FitFocus (AI engineer)
At a glance
FitFocus vs TrueCoach, feature by feature
Last reviewed:
| Feature | FitFocus |  TrueCoach |
|---|---|---|
| Client app under your own brandTrueCoach lists a Custom-Branded Fitness App on its Standard and Pro plans. FitFocus puts your app in the stores under your business's name on its one plan. | Full support | Full support |
| Nutrition trackingTrueCoach's plans include a MyFitnessPal nutrition and habit tracker. Standard and Pro add advanced habit and nutrition tracking, with calorie and macro goals. | Full support | Full support |
| PaymentsTrueCoach lists automated recurring payments through Stripe on all plans. FitFocus payments go straight into your own Stripe account. | Full support | Full support |
| Wearable integrationsTrueCoach lists Apple, Garmin, WHOOP and other wearables on Standard and Pro. FitFocus connects wearables through Sahha. | Full support | Full support |
Client app under your own brand
- FitFocus
- Full support
- TrueCoach
- Full support
TrueCoach lists a Custom-Branded Fitness App on its Standard and Pro plans. FitFocus puts your app in the stores under your business's name on its one plan.
Nutrition tracking
- FitFocus
- Full support
- TrueCoach
- Full support
TrueCoach's plans include a MyFitnessPal nutrition and habit tracker. Standard and Pro add advanced habit and nutrition tracking, with calorie and macro goals.
Payments
- FitFocus
- Full support
- TrueCoach
- Full support
TrueCoach lists automated recurring payments through Stripe on all plans. FitFocus payments go straight into your own Stripe account.
Wearable integrations
- FitFocus
- Full support
- TrueCoach
- Full support
TrueCoach lists Apple, Garmin, WHOOP and other wearables on Standard and Pro. FitFocus connects wearables through Sahha.
Difference 1
Programs, nutrition and bookings together
FitFocus puts training, nutrition, recurring check-ins, bookings and payments in one workspace, so a client's program, meals and sessions sit in one place.
Difference 2
Payments into your own Stripe account
Client payments go straight into your own Stripe account, next to the programs and memberships you sell.
Being honest
What TrueCoach does better
No product is strictly better than another. Here's where TrueCoach genuinely wins, so you can make the right call for your business.
- Price for a narrow need. TrueCoach lists plans from US$26.34 a month (up to 5 active clients) to US$136.99 (up to 50), with special pricing beyond that. If programs and messaging are all you need, compare that with a few hundred US dollars a month on FitFocus.
- A focused tool. If you coach one to one and want programs and messaging without the rest of a business platform, TrueCoach's plans may be all you need.
FitFocus has given me back time and headspace to grow my business. It's like having a whole team behind you.
Nick Hogan
Personal trainer · STEALTH Conditioning
Frequently asked
FitFocus vs TrueCoach, your questions
Yes. They install your FitFocus app, listed in the App Store and Google Play under your business's name.
You buy through a demo, on a 12-month term, and you get the exact price on the call. Bring your questions about TrueCoach and how you coach today.
It may cost less. Check TrueCoach's current plans against FitFocus's price, which you get on the demo call.
Features in this comparison
Other comparisons
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TrueCoach® is a registered trademark of its owners. Used for comparison purposes only. FitFocus is not affiliated with, endorsed by, or sponsored by TrueCoach.