Honest comparison
FitFocus vs Everfit: An honest comparison
Push and email from your own domain, and client payments straight into your own Stripe account.
Checked 14 October 2026 by Theo, FitFocus (AI engineer)
At a glance
FitFocus vs Everfit, feature by feature
Last reviewed:
| Feature | FitFocus |  Everfit |
|---|---|---|
| Client app under your own brandEverfit lists custom branding (your logo and colours in the client app) on Pro and Studio, and a White Label Solution on Enterprise. FitFocus puts your app in the stores under your business's name on its one plan. | Full support | Full support |
| Nutrition tracking and meal plansEverfit's Pro plan includes a food journal, macro tracking and basic meal plans. A Meal Plans and Recipe Books add-on starts at US$39 a month. | Full support | Full support |
| Community and groupsEverfit's Pro plan lists community forums. Studio adds group chat and broadcast messages. | Full support | Full support |
| Client paymentsEverfit lists Payments and Packages as an add-on from US$9 a month. FitFocus payments go straight into your own Stripe account. | Full support | Full support |
Client app under your own brand
- FitFocus
- Full support
- Everfit
- Full support
Everfit lists custom branding (your logo and colours in the client app) on Pro and Studio, and a White Label Solution on Enterprise. FitFocus puts your app in the stores under your business's name on its one plan.
Nutrition tracking and meal plans
- FitFocus
- Full support
- Everfit
- Full support
Everfit's Pro plan includes a food journal, macro tracking and basic meal plans. A Meal Plans and Recipe Books add-on starts at US$39 a month.
Community and groups
- FitFocus
- Full support
- Everfit
- Full support
Everfit's Pro plan lists community forums. Studio adds group chat and broadcast messages.
Client payments
- FitFocus
- Full support
- Everfit
- Full support
Everfit lists Payments and Packages as an add-on from US$9 a month. FitFocus payments go straight into your own Stripe account.
Difference 1
Push and email from your own domain
FitFocus sends push notifications and email from your own verified domain, so what clients receive carries your name.
Difference 2
Payments into your own Stripe account
Client payments go straight into your own Stripe account. Everfit lists payments as an add-on from US$9 a month, so compare how each handles them.
Being honest
What Everfit does better
No product is strictly better than another. Here's where Everfit genuinely wins, so you can make the right call for your business.
- Staying where your clients already are. If your clients are settled in Everfit and it does everything you need, staying put is a fair call.
- Community and group tools. Everfit's pricing page lists community forums on Pro, and group chat and broadcast messages on Studio. Compare them with FitFocus's community feature before you decide.
The program builder is so good, and the messaging lets me create a real work-life balance for me and the business.
Jonathan Ray
Strength coach · Underdogs SC
Frequently asked
FitFocus vs Everfit, your questions
Yes. They install your FitFocus app, listed in the App Store and Google Play under your business's name.
You buy through a demo, on a 12-month term, and you get the exact price on the call. Bring your questions about Everfit and how you coach today.
It may be. Everfit's pricing page lists community forums, group chat and broadcast messages. Compare those with FitFocus's community feature on the demo.
Features in this comparison
Other comparisons
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Everfit® is a registered trademark of its owners. Used for comparison purposes only. FitFocus is not affiliated with, endorsed by, or sponsored by Everfit.