For online coaches
Online coaching software with your name on it
Your clients train without you in the room, so the app on their phone is the business. FitFocus puts your name on that app, then runs the programs, check-ins, messages and subscriptions behind it.
The fixes
Built for the way online coaches work
Clients go quiet, then they're gone
Remote coaching lives or dies on whether a client opens the app on a Tuesday night. When the experience carries someone else's logo, it never feels like yours, and a client who stops opening it is a client who quietly cancels before you notice.
Programming that worked at 20 clients buries you at 60
Copy-pasting blocks across spreadsheets is fine until it isn't. The wall most online coaches hit isn't demand, it's the night admin quietly eats the hours you used to spend coaching.
Your $300-$800 price has nothing to stand on
With no gym floor to anchor the experience, your app is the gym floor. When it looks like every other generic logger, your price point looks arbitrary, and clients start asking what they're paying for.
Check-ins scattered across Google Forms, Loom, and DMs
The data you need to coach well, weights, photos, sleep, mood, adherence, lands in four places. So you either burn Sunday reconciling it, or you coach on half the picture and hope the other half doesn't matter.
Time zones quietly eat your week
A client in London, one in Sydney, one in Toronto. Async-by-default is the only way a roster like that scales, but most coaching tools still schedule as if everyone trains in the same room as you.
What matters most
The capabilities you'll actually use
White-Label Client App
Your own coaching app in the App Store and Google Play, with your name, icon and colours. Clients train, eat, check in and message in it. Book a demo.
Learn moreProgram Builder
Build training programs from templates, set progression for load, RPE and %1RM, and see prescribed against logged. Book a demo of the FitFocus builder.
Learn moreHealth Data and Progress Tracking
Sleep, readiness and activity from Apple Health, Health Connect, Oura, Whoop and Garmin, plus check-ins, measurements and photos. Book a demo.
Learn moreIn-App Messaging
Private and group chats with voice notes, video and files, inside your branded app. Get coaching chat out of WhatsApp. Book a demo.
Learn moreGet paid
Sell programs and memberships, and invoice meal plans and sessions, into your own Stripe account. Access follows payment, with GST handled. Book a demo.
Learn moreLeads and CRM
Enquiries from your website land as leads, with a pipeline of your own stages and a reminder for every follow-up. Convert with a booking or payment link.
Learn moreWebsites
Your website on your own domain, run from FitFocus, with your enquiry form built in and the privacy and terms pages your app links to. Book a demo.
Learn moreCoaches on FitFocus
Coaches who run their business on it
The program builder is so good, and the messaging lets me create a real work-life balance for me and the business.
Jonathan Ray
Strength coach · Underdogs SC
How to build an online coaching business that clients stay in
Remote coaching is a retention game. Keeping a client engaged costs a fraction of winning a new one, and most online coaching businesses plateau not because demand dries up but because the software underneath can't sustain a premium experience past the first ninety days. Sustaining that premium experience is also what lets you hold firm when a client asks for a discount, because the value is visible in the product, not just the pitch.
The coaches who break through the $20k-$30k-a-month ceiling tend to do three things the same way. They ship a branded client app that looks like the product they're actually selling, not a generic logger with someone else's logo in the corner. They run structured check-ins on a published cadence, so the client always knows when feedback is coming and the coach always coaches from a complete picture. And they protect their programming time with a template library they clone and tweak, instead of authoring every block from scratch.
FitFocus was designed around those three moves. The client app is white-label by default, check-ins are first-class, and the program builder is built for coaches who have ten to a hundred clients, not one. Once clients are training, they can share a finished workout with their group or your community, on a card in your brand. Still comparing tools? See how the best coaching platforms for premium coaches stack up on pricing and white-label depth.
FAQ
Common questions
They download your app, listed under your business's name with your icon, colours and splash screen. Push notifications and emails come from your name, and emails send from your own verified domain.
Build the form once and set it to repeat every one to four weeks. Questions can ask for a photo, a number such as bodyweight, or a signature. Submissions land in a review queue in the coach app, so you work through them in one place.
Yes, once they connect it. Through our health data partner Sahha, FitFocus brings in sleep, readiness, HRV and activity from Apple Health, Health Connect and wearables such as Oura, Whoop and Garmin. More on the health data page.
Through Stripe Connect, into your own Stripe account. Sell programs and memberships as one-off payments or subscriptions, and invoice meal plans to clients. GST and Stripe Tax are supported, and you can pass card fees on.
It's a few hundred US dollars a month, billed annually on a 12-month term. There's one plan with every feature and unlimited clients, and no per-client fees. We give you the exact price on the demo call.
See FitFocus set up the way you coach
We'll show you the app your clients would download and the coach side behind it, using the kind of clients you actually have. You'll get the exact price on the call.