For online coaches
Online coaching software that makes distance feel premium
Run your remote coaching business from one place, branded client app, structured check-ins, async messaging, and programming that scales past 30 clients.
The fixes
Built for the way online coaching software work
Client engagement fades the moment you log off
Remote coaching lives or dies on whether clients open your app on a Tuesday night. A generic, white-label-less client experience is the single biggest driver of silent churn for online coaches.
Programming that worked for 20 clients breaks at 60
Copy-pasting blocks across spreadsheets is fine until it isn't. Most online coaches hit a wall around 40 clients, not because of demand, but because admin overtakes coaching.
Premium positioning is hard to sustain without presence
You're charging $300–$800 a month without a gym floor to anchor the experience. Your software is the gym floor. If it looks and feels like a generic app, your price point looks arbitrary.
Check-ins scattered across Google Forms, Loom, and DMs
The data you need to coach well, weights, photos, sleep, mood, adherence, ends up in four places. You either spend Sundays reconciling it, or you coach on half the picture.
Time zones quietly eat your week
A client in London, one in Sydney, one in Toronto. Async-by-default is the only way this scales, but most coaching tools still assume everyone is in the same room.
What matters most
The capabilities you'll actually use
White-Label Client App
Ship a premium iOS and Android app under your own brand, not ours, not Trainerize's. The white-label client app your coaching business has been waiting for.
Learn moreProgram Builder
Build periodised programs in minutes, not weekends. A program builder for coaches who would rather be coaching than copy-pasting into spreadsheets.
Learn moreIn-App Messaging
Get your coaching conversations out of WhatsApp and into a messaging tool built for coaches. One inbox, client context, voice notes, and no burnout.
Learn moreHealth Data and Progress Tracking
Wearable integrations, body metrics, and progress photos in one dashboard, so you can prove your coaching works and clients can see it too.
Learn moreFAQ
Common questions
Each client has a scheduled check-in cadence (weekly, fortnightly, or custom) with structured fields you define, weights, progress photos, sleep, mood, adherence, subjective notes. Submissions flow into a single review queue in the coach app, so you can bang through a week's worth on a Sunday without hunting through DMs.
Yes. All timestamps are stored in UTC and rendered in each user's local time zone. Scheduled messages, program drops, and check-in reminders respect the client's local clock, not yours.
We don't host video ourselves, most online coaches already have Zoom or Google Meet dialled in. FitFocus handles scheduling and the reminder email with the call link, so the call itself lives wherever you want it to.
Your clients download your app, your name, your icon, your colours, from the App Store or Google Play. Inside, they see today's workout, their nutrition, messages from you, and their check-in queue. No FitFocus branding anywhere in the client experience.
Retention in online coaching comes down to three things, the client opens the app, the client sees progress, and the client hears from you. FitFocus tightens all three with a premium branded app they actually open, trend charts on their own data, and a messaging inbox that doesn't get lost in iMessage.
Yes. We'll run the migration as part of onboarding, programs, clients, historical logs, and messages where the source platform exposes them.
Ready to run your coaching business on FitFocus?
Book a demo and we'll show you exactly how FitFocus fits online coaching software.