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FitFocus

Features

Build a month of programs in 20 minutes

Drag, drop, and ship periodised programs your clients actually follow.

Example Feature

Trusted by coaches running real businesses

  • NorthStar PT
  • Fortitude Coaching
  • Khoury Strength

What you get

Why coaches pick Example Feature

  • Save 8 hours a week

    One platform for programming, messaging, and nutrition means no more app-hopping or spreadsheets.

  • Retain clients 2x longer

    A premium client app that people actually open, paired with real check-ins and feedback loops.

  • Look like the premium coach you are

    A white-labelled client app under your own brand, in the App Store and Google Play.

  • Run a real business

    Leads, forms, scheduling, and billing all in one workspace, not five tabs.

Programming

A template library that does the heavy lifting

Start from coach-authored templates, clone a client's block, and tweak only what has changed. Every rep, set, and RPE target lives in one canonical structure.

  • Exercise library with demo videos
  • Periodisation + deload templates
  • One-click clone across clients
Program builder canvas

Feedback loop

Clients log workouts in the branded app

Your clients open your app, hit record, and see their progress against last session, not ours.

  • Phone app under your brand
  • Rest-timer with auto advance
  • Personal-best alerts
Client workout logging screen
app.fitfocus.io
Coach dashboard, weekly overview
The coach dashboard, weekly overview.

How it works in practice

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Quick tour

  1. Pick a template

    Start from a coach-authored block or a previous client's program.

  2. Assign to clients

    One-click clone; tweak only the rows that change.

  3. Watch them log

    Workouts flow back into your dashboard automatically.

Why this matters

What you will ship by the end of week one

  • A working client workspace

    Your brand, your colours, live in the app stores.

  • Three programs ready to go

    Migrated or re-built from your existing templates.

  • Your first 10 clients onboarded

    Bulk-imported with starter messaging in place.

Everything below this point renders from frontmatter: related features, FAQ, and the closing CTA banner.

Questions

Frequently asked

See FitFocus with your clients in it

Book a 30-minute demo. We'll show you the platform and wire up your workspace.