Best White-Label Coaching App 2026: Platforms That Include Branding at the Price

A white-label coaching app is a native iOS and Android app published under your brand rather than the platform's. Your clients download an app with your name, your logo, and your identity. The coaching infrastructure underneath is the platform's technology, but the experience belongs to you.

The coaching software market splits two ways on this. A minority of platforms include white-labelling in the headline subscription price. The majority gate it behind an add-on, a higher tier, a separate product, or a one-time setup fee that can run into the thousands.

That distinction matters more than the marketing suggests. For an established coaching business, a branded app is not a premium extra. It is the primary client-facing product. When clients open the app to follow their programme, check in, or message their coach, the brand they see is the brand they associate with the quality of the experience. A generic platform-branded app quietly tells clients they are using software, not buying your service.

Here is the honest breakdown of every relevant platform offering white-label coaching apps in 2026, with notes on what is included and what is not. Pricing reflects publicly listed rates as of June 2026 and is subject to change, so verify the current numbers on each platform's own site before committing.

Which coaching platforms include a white-label app in the price?

Two platforms include it in the headline price. FitFocus bundles a native iOS and Android app at $599/month billed annually, and Movement.so includes a Progressive Web App on every plan. The rest, including Trainerize, My PT Hub, Exercise.com, and Mindbody, charge a separate add-on, gate it behind a higher tier, or quote it on a sales call.

White-label apps at a glance

Platform	Branded app	Native or PWA	Cost for it (June 2026)
FitFocus	Included in plan	Native iOS + Android	$599/month, billed annually
Movement.so	Included on every plan	PWA only	Included, from the free tier
My PT Hub	Paid add-on	Native	$225/month on top of Premium
ABC Trainerize	Setup fee or Studio tier	Native	$169 one-time on Pro, included on Studio
Exercise.com	Included	Native	Custom, sales call
Mindbody	Paid add-on	Native	Custom, sales call

Platforms with a white-label app included at the headline price

FitFocus: native app included at $599/month

FitFocus includes native iOS and Android white-label apps in the $599/month price, billed annually. There is no separate setup fee, no add-on tier to unlock, and no per-client fee stacked on top. The app is published under your brand from day one, and the concierge onboarding covers the app configuration as part of standard setup.

The platform is built for premium coaching businesses and multi-coach studios where the branded app is a core part of the service proposition, not a nice-to-have. Unlimited clients and unlimited coaches sit at the same flat price. The white-label client app page covers the configuration and publishing process, and the pricing page shows what the single figure includes.

• Plan: $599/month, billed annually
• White-label: native iOS and Android, included, no setup fee
• Per-client or per-coach fees: none

This is the simplest total cost structure on the list: one price, branded app included, no arithmetic required.

Movement.so: branded app on every plan, but a PWA

Movement.so offers a branded app on every plan, including a free tier. The distinction that matters is the technology underneath. Movement.so's app is a Progressive Web App, not a native iOS or Android app. A PWA is a web app that can be saved to a home screen and behaves like an app, but it does not live in the App Store or Google Play, gains nothing from store discovery, has patchy push-notification reliability on iOS, and tends to read as less premium to clients.

For coaches in the creator or digital-product space, where a shareable link in a bio matters, the PWA model has real advantages. For coaching businesses where an app-store-native experience is part of the positioning, the PWA distinction is material.

Platforms with white-label apps as add-ons or higher tiers

My PT Hub: branded app at $225/month on top of the plan

My PT Hub's Premium coaching platform is $105/month (monthly) or $90/month (annual). The store-listed white-label app is a separately priced add-on at $225/month, which brings the combined cost to $330/month (monthly) or $315/month (annual). The same store-listed experience is bundled into the Ultimate plan at $329/month without the separate add-on fee, so if a true branded listing is the goal, Ultimate is usually the rational choice. The total is predictable once you know both components, but the headline price understates the investment for any business where the branded app is a requirement.

ABC Trainerize: setup fee on Pro, included on Studio

Trainerize's core coaching platform runs from $19/month to $380/month depending on tier. The store-listed branded app is not included at the entry tiers by default. On Pro tiers it requires a $169 one-time setup fee, plus an Apple Developer account you register and pay for directly with Apple. On Studio Plus and Studio Max, the studio-level branded app is included in the plan. For a business that wants the Trainerize feature set with a genuine branded listing, that is the trade-off to weigh.

Exercise.com: branded app included, custom pricing

Exercise.com includes a white-label native app as part of its platform. Pricing is not publicly listed and requires a sales call. The platform also carries a reported six-week onboarding timeline and a 5% transaction fee on products sold through its e-commerce tools.

Where the full Exercise.com stack fits and the timeline is acceptable, the included branded app is a genuine asset. For a business evaluating on the branded app specifically, the custom pricing and the implementation timeline are the variables that decide it.

Mindbody: branded app is a premium add-on

Mindbody's branded app is not included in any standard plan. It is a paid add-on for businesses on qualifying plans, and the pricing is not publicly listed. Mindbody's core product is class-led studio management with consumer-marketplace discovery, so the branded app is designed to complement that. For a coaching-led business that never touches the marketplace, the total cost including a branded-app add-on is hard to justify against platforms that include the app at a known price. The trade-offs between the two models are worth understanding before you commit, which is what our coaching-led vs class-led studio software piece walks through.

The decision framework

The question is not simply whether a platform offers a white-label app. It is what the app actually costs inside that platform's pricing model, and whether the app is native or a PWA.

• Native app included in the headline price: FitFocus at $599/month, billed annually.
• PWA included in the headline price: Movement.so, from the free tier.
• Native app charged separately: My PT Hub ($225/month add-on, or bundled in Ultimate at $329/month) and Trainerize ($169 one-time on Pro, included on Studio).
• Sales call for both the platform price and the app: Exercise.com and Mindbody.

For a coaching business where the branded app is a core requirement and cost transparency matters, the real decision set is smaller than the market makes it look. For a deeper teardown of what each platform means by "white-label", including which ones genuinely list under your name in the App Store, see the white-label coaching app comparison. And if staff access and permissions are also on your list, the best coaching software for multi-coach studios covers the same platforms from that angle.

If the brand on your client's phone is part of what you sell, start with the platforms that treat it that way by default. Book a 30-minute demo to see a branded app under your own name.

Last updated June 2026. Pricing verified against each platform's official page in June 2026.