Author

Nick Hogan and FitFocus

Nick Hogan founded STEALTH Conditioning and was one of the first coaches on FitFocus; the revenue, cost, and profit figures in this piece are his own. FitFocus writes about coaching software, pricing, and the business of running a premium coaching practice, and is part of the Hale Health ecosystem alongside QuickCoach.

The Margin That Isn't All Take-Home: A STEALTH Conditioning Case Study

STEALTH Conditioning ran its real numbers through the FitFocus business audit calculator. The 81 percent net margin is accurate, and it still isn't what lands in the owner's pocket. Here's the honest version.

Nick Hogan and FitFocus22 Jul 20265 min read