Glossary
White-label coaching app
Also called: branded coaching app, white-label fitness app
A white-label coaching app is a client-facing fitness app that a coach publishes under their own brand, their name, icon, and colours in the App Store and Google Play, rather than the software vendor's. The coaching platform runs the technology invisibly behind the coach's brand.
For a coaching business, the client's phone is the most-seen touchpoint in the whole relationship. A white-label app means every time a client trains, logs a meal, or messages their coach, they interact with the coach's brand, not a third party's. That is the difference between looking like a premium coaching business and looking like a tenant inside someone else's software.
Most coaching platforms ship a client app branded to the vendor, or sell branding as a paid add-on. A true white-label product includes the coach's brand on every plan: the store listing, the icon, the in-app theme, push notifications, and transactional emails.
See it in FitFocus