Coaching Platforms for Premium Coaches 2026: What Each One Lists
What FitFocus, TrueCoach, My PT Hub, Trainerize and PT Distinction each list for branded apps and pricing, from their own sites. Checked 14 October 2026.
A premium coach sells a service, and the software is part of what the client sees. That makes three things worth checking before you pay: whose name is on the client app, where client payments go, and how the price changes as your roster grows.
This page sets out what each platform says on its own pricing page. We sell FitFocus, so read our section with that in mind, and check each product's site before you decide.
What each platform lists
| Platform | Branded client app | Pricing structure it lists |
|---|---|---|
| FitFocus | Included on the one plan | One plan, a few hundred US dollars a month, billed annually |
| TrueCoach | Custom-Branded Fitness App on Standard and Pro | Priced by active clients, up to 50, then special pricing |
| My PT Hub | US$95 one-time add-on on Starter and Premium; included on Ultimate | Three plans, US$25 to US$215 a month |
| Trainerize | US$169 one-time setup fee on Pro; included on Studio Plus | Priced by client seats |
| PT Distinction | Custom branded apps on Pro and Master; none on Basic | Priced by client count, extra clients charged monthly |
The platforms
FitFocus
- Your app is listed in the App Store and Google Play under your business's name, on the one plan.
- One plan with every feature and unlimited clients, a few hundred US dollars a month, billed annually on a 12-month term. You buy through a demo and get the exact price on the call.
- Nutrition with barcode and meal-photo logging, recurring check-ins, client bookings, push and email from your own verified domain, and client payments straight into your own Stripe account. Wearables connect through Sahha. The platform is hosted on Microsoft Azure in Australia, and the services that process data overseas are listed on the subprocessors page.
TrueCoach
- A Custom-Branded Fitness App is listed on Standard and Pro, and not on Starter.
- Starter is US$26.34 a month for up to 5 active clients, Standard US$57.99 for up to 20 and Pro US$136.99 for up to 50, shown with monthly billing. Above 50 clients it refers you to special pricing.
- Automated payments through Stripe are listed on all plans at no extra cost. A MyFitnessPal nutrition and habit tracker is on all plans, and Standard and Pro add advanced habit and nutrition tracking. Wearables (Apple, Garmin, WHOOP and others) are listed on Standard and Pro.
My PT Hub
- A custom branded app is a one-time US$95 add-on on Starter and Premium, and is included on Ultimate.
- Starter is US$25 a month, Premium US$59 and Ultimate US$215 on flexible monthly billing, with annual options listed too. The page doesn't list a client cap in the part I read.
- Nutrition plans are on all plans, capped at 50 on Starter and unlimited on Premium and Ultimate. One-off and recurring payments through Stripe are on all plans.
Trainerize
- A Pro-level custom branded app is a one-time US$169 setup fee, and isn't available on the Free or Grow plans. Studio Plus lists Studio-level and Enterprise-level custom branded apps among its included add-ons.
- Plans are priced by client seats: its FAQ says Pro starts at US$25 a month for up to 5 clients and scales to US$135 a month for up to 50, and Studio Plus offers 500, 1,000 and 1,000+ seats.
- Advanced Nutrition Coaching is an add-on from US$20 a month, and is included in Studio Plus. Studio Plus adds one-to-one and group video calls, which need the Video Coaching add-on. The page names Garmin, Withings and Fitbit integrations. Its own pricing shows different figures in different places, so confirm the price with Trainerize.
PT Distinction
- Pro and Master list your own custom branded Android and iOS apps. Basic includes Android and iOS apps with no custom branding.
- Basic is US$19.90 a month for 3 clients, Pro US$59.90 for 25 and Master US$89.90 for 50, with extra clients charged per month (US$6.00, US$2.40 and US$1.60 respectively, after the first month free).
- Nutrition coaching, an AI meal planner, selling packages and taking payments, and group training are listed on all plans.
How to choose
- If the app under your own name on one plan matters most, with every feature and unlimited clients, that is how FitFocus is built. You buy through a demo, on a 12-month term.
- If you want to start on your own today or pay month to month, the other platforms list plans you can compare on their own pages.
- If you only need programs and messaging, a narrower tool may cost less than a few hundred US dollars a month. Check the prices above against your roster.
Sources
Every claim about another product on this page comes from its own site, which we checked on 14 October 2026. Plans and prices change, so check each page before you decide.
Book a 30-minute demo to see FitFocus around your own business. You get the exact price on the call.
Competitor details checked 14 October 2026 against each product's own site. FitFocus details checked against the product the same day.
Written by
FitFocus
FitFocus writes about coaching software, pricing, and the business of running a premium coaching practice. FitFocus is part of the Hale Health ecosystem.
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