Honest comparison
FitFocus vs Trainerize: An honest comparison
An app under your business's name in the stores, on one plan with every feature and unlimited clients.
Checked 14 October 2026 by Theo, FitFocus (AI engineer)
At a glance
FitFocus vs Trainerize, feature by feature
Last reviewed:
| Feature | FitFocus | |
|---|---|---|
| Client app under your own brandTrainerize lists a Pro-level custom branded app for a one-time US$169 setup fee, and lists branded apps as included add-ons on Studio Plus. FitFocus puts your app in the stores under your business's name on its one plan. | Full support | Full support |
| Nutrition tracking and meal plansTrainerize's Grow plan includes client meal and macro tracking. Advanced Nutrition Coaching is an add-on from US$20 a month, and is included in Studio Plus. | Full support | Full support |
| Wearable integrationsTrainerize's pricing page names Garmin, Withings and Fitbit. FitFocus connects wearables through Sahha. | Full support | Full support |
| Groups and communityTrainerize's pricing page says coaching clients have access to groups. Studio Plus adds one-to-one and group video calls, which need the Video Coaching add-on. | Full support | Full support |
| Price as you add locations or membersTrainerize's pricing page shows Studio Plus at US$248 a month for each location added, and its FAQ says from US$275 a month for up to 500 members. Its own pricing shows different figures in different places, so confirm the price with Trainerize. · FitFocus: One plan, however many coaches or sites · Them: Per location and member tier | Partial support | Partial support |
Client app under your own brand
- FitFocus
- Full support
- Trainerize
- Full support
Trainerize lists a Pro-level custom branded app for a one-time US$169 setup fee, and lists branded apps as included add-ons on Studio Plus. FitFocus puts your app in the stores under your business's name on its one plan.
Nutrition tracking and meal plans
- FitFocus
- Full support
- Trainerize
- Full support
Trainerize's Grow plan includes client meal and macro tracking. Advanced Nutrition Coaching is an add-on from US$20 a month, and is included in Studio Plus.
Wearable integrations
- FitFocus
- Full support
- Trainerize
- Full support
Trainerize's pricing page names Garmin, Withings and Fitbit. FitFocus connects wearables through Sahha.
Groups and community
- FitFocus
- Full support
- Trainerize
- Full support
Trainerize's pricing page says coaching clients have access to groups. Studio Plus adds one-to-one and group video calls, which need the Video Coaching add-on.
Price as you add locations or members
- FitFocus
- Partial support
- Trainerize
- Partial support
Trainerize's pricing page shows Studio Plus at US$248 a month for each location added, and its FAQ says from US$275 a month for up to 500 members. Its own pricing shows different figures in different places, so confirm the price with Trainerize. · FitFocus: One plan, however many coaches or sites · Them: Per location and member tier
Difference 1
Your app on one plan
Trainerize lists a one-time US$169 setup fee for a Pro-level custom branded app. FitFocus puts your app in the App Store and Google Play under your business's name on its one plan, with every feature and unlimited clients.
Difference 2
One workspace, one client record
FitFocus covers programs, nutrition, check-ins, bookings and payments on one plan, with one record for each client.

Being honest
What Trainerize does better
No product is strictly better than another. Here's where Trainerize genuinely wins, so you can make the right call for your business.
- Starting on your own, month to month. Trainerize publishes its plans on its pricing page, so you can compare before you talk to anyone. FitFocus starts with a demo and a 12-month term.
- Wearable integrations. Trainerize's pricing page names Garmin, Withings and Fitbit. FitFocus connects wearables through Sahha, so check the devices your clients use against both lists.
FitFocus has saved us so much time and effort managing all of our athletes. The platform is incredibly user-friendly, our athletes love the app, and the team has been amazing to work with.

Melissa Wu
Gym owner & 5x Olympian · HRDKAW Strength
Frequently asked
FitFocus vs Trainerize, your questions
Yes. They install your FitFocus app, listed in the App Store and Google Play under your business's name.
You buy through a demo, on a 12-month term, and you get the exact price on the call. Bring your questions about Trainerize and how you coach today.
Trainerize's pricing page lists everything in Pro, plus one-to-one and group video calls (which need the Video Coaching add-on), custom recipes and meals, referral links and prospect booking, partner add-ons, onboarding support and API access. Its included add-ons are Advanced Nutrition Coaching, Business, Video Coaching, Stripe Integrated Payments, and Studio-level and Enterprise-level custom branded apps. Seats are 500, 1,000 and 1,000+.
Each has its own page: My PT Hub, TrueCoach, PT Distinction and Everfit. Compare the plans you would actually need, including any setup fee for a branded app.
It may be. Check Trainerize's current plans on its pricing page. FitFocus starts with a demo and a 12-month term, billed annually.
Features in this comparison
Ready to see FitFocus for yourself?
Book a 30-minute demo. We'll show you the white-label client app live.
Trainerize® is a registered trademark of its owners. Used for comparison purposes only. FitFocus is not affiliated with, endorsed by, or sponsored by Trainerize.