Trainerize Studio Plus Alternatives 2026: 4 Platforms for Premium Coaching Operations

Trainerize Studio Plus is the premium tier of the ABC Trainerize platform, built for multi-location studios and larger coaching operations. At $275/month per location (or $248/month per location on annual billing), it bundles the studio-level branded app, every paid add-on, and deep integrations across the ABC Fitness ecosystem, including ABC Glofox and Mindbody.

It does the job it was designed for. It is not the right fit for every premium operation, though, and three reasons send coaches looking for alternatives in 2026. Per-location pricing multiplies fast. The platform leans toward programming and integration depth rather than a single unified brand. And the wider Trainerize ecosystem can feel like more software than a coaching business actually needs.

This article compares four alternatives to Trainerize Studio Plus, each suited to a different kind of premium coaching operation. Pricing reflects publicly listed rates as of June 2026 and is subject to change, so verify the current numbers on each platform's own pricing page before you commit. Want the wider field first? Our roundup of the best coaching platform for premium coaches covers the five most-evaluated options.

What Trainerize Studio Plus Actually Costs in 2026

A quick refresher on the cost structure before the alternatives. The headline number is the per-location fee, and that is the figure that changes the maths as you grow.

• Studio Plus: $275/month per location (monthly), $248/month per location (annual), up to 500 clients per location
• Studio Max: $380/month per location (monthly), $342/month per location (annual), up to 1,000 clients per location
• Both Studio tiers include the branded iOS, Android, and Apple Watch app, all paid add-ons, API access, multi-location programming, and the ABC Glofox and Mindbody partner integrations
• Lower Pro tiers run from $25/month (monthly) or $23/month (annual) for 5 clients up through Pro 200, with the custom-branded app available as a $169 one-time setup fee

For a single location with up to 500 clients, Studio Plus at $275/month is competitive. The cost compounds with each location you add. Three locations is $825/month on monthly billing. Five is $1,375/month. Once a business runs more than one or two sites, a flat-rate platform deserves a serious look.

Platform	App Store listing under your brand	Pricing (June 2026)	Best for
FitFocus	Included by default, iOS and Android under your business name	$599/month, billed annually, unlimited clients, no per-location fee	Unified branding across the whole team
My PT Hub Ultimate	Full white-label bundled	$329/month (monthly), $309/month (annual)	Every feature in one flat bundle
TrueCoach Pro	Custom theming only, no App Store listing under your name	$164.98/month (monthly), $136.99/month (annual), up to 50 clients	The most polished client UX
PT Distinction Master	Branded iOS and Android from Pro, included	$89.90/month, up to 50 clients	Solo coaches who want a branded app cheaply

Alternative #1: FitFocus

Best for: premium coaching businesses that want unified branding across the entire team, no per-location pricing, and white-label as the default rather than an upgrade.

Why coaches switch from Trainerize Studio Plus to FitFocus

The most common trigger is the per-location model. At $275/month per location, a two-location operation is $550/month and a three-location operation is $825/month before anything else. FitFocus at $599/month, billed annually covers the whole business no matter how many locations or coaches are involved, with team pricing available on request for larger operations.

The second reason is brand architecture. Trainerize Studio Plus includes the studio-level branded app, but the platform is a programming and integration tool with branding layered over the top. FitFocus is built the other way around. The branded client app, the App Store listing, the emails, the printed plans, and the onboarding flow all sit under the business's own brand by default.

The third reason is plainer: one plan, one price, no add-on stack to configure once you are past onboarding.

Pricing (June 2026)

• $599/month, billed annually, unlimited clients, all features
• White-label iOS and Android app listed under your brand on the App Store and Google Play
• Concierge onboarding included
• Team pricing on request for gyms running multiple coaches
• No rolling contract, cancel at renewal

Where Trainerize Studio Plus still wins

Trainerize has the deepest integration ecosystem in the category, particularly the ABC Fitness infrastructure (ABC Glofox, Mindbody, Apple Health, Garmin, Fitbit, Withings, MyFitnessPal). For a hybrid studio running Mindbody bookings, or an operation with heavy wearables use across the client base, that ecosystem is hard to replicate. FitFocus is the better pick for coaching-first businesses. Trainerize Studio Plus wins for integration-first ones.

Alternative #2: My PT Hub Ultimate

Best for: multi-trainer practices that want every feature in one bundle below the Trainerize Studio Plus price.

Why coaches switch from Trainerize Studio Plus to My PT Hub Ultimate

My PT Hub Ultimate at $329/month (monthly) or $309/month (annual) bundles every feature into one subscription: the full white-label app with an App Store listing under your business name, AI check-ins, Zapier, and five trainer accounts. For single-location operations where the per-location fee never bites, the comparison is direct. My PT Hub costs more at the flat rate ($329 against $275), and includes more in return.

My PT Hub also carries a longer track record than most alternatives and a particularly strong presence in the UK and globally, which matters in markets where the brand is already recognised.

Pricing (June 2026)

• Ultimate: $329/month (monthly), $309/month (annual), all add-ons including the full white-label app bundled
• Includes the full white-label App Store listing, AI check-ins, Zapier, and five trainer accounts
• Unlimited clients
• Premium: $105/month (monthly), $90/month (annual), unlimited clients, add-ons sold separately
• Full white-label on Premium runs $225/month extra, so stacking it onto Premium reaches $330/month, a dollar more than Ultimate

Where Trainerize Studio Plus still wins

Trainerize's integration ecosystem runs deeper. The ABC Glofox and Mindbody integrations, the Apple Watch app, and the wearables coverage are not matched by My PT Hub. If those integrations are central to how you operate, Trainerize keeps the edge.

Alternative #3: TrueCoach Pro

Best for: premium practices in the 20 to 50 client range that want the most polished client experience in the category and are comfortable with per-client pricing.

Why coaches switch from Trainerize Studio Plus to TrueCoach

TrueCoach is widely regarded as having the most polished client-facing experience in coaching software. For premium coaches whose clients pay high prices and whose brand lives in the quality of every touchpoint, that UX is a real differentiator. Custom app theming, your branding inside the app, is included on Standard and above at no extra fee.

TrueCoach is also simpler than Studio Plus for coaches who do not need multi-location infrastructure or the ABC Fitness integrations. For a premium solo coach or a small team with 20 to 50 clients, it delivers a more focused experience at a lower price.

Pricing (June 2026)

• Starter: $29.98/month (monthly), $26.34/month (annual), up to 5 active clients
• Standard: $69.98/month (monthly), $57.99/month (annual), up to 20 active clients, custom theming included
• Pro: $164.98/month (monthly), $136.99/month (annual), up to 50 active clients
• Custom pricing above 50 clients
• Standard Stripe processing fees apply on payments through TrueCoach Payments

Where Trainerize Studio Plus still wins

TrueCoach does not offer a true App Store listing under your business name at any tier. Custom theming is one thing; a store listing under your own name is another, and TrueCoach stops at the first. Per-client pricing also climbs above 50 clients into custom-quote territory, while Studio Plus handles larger rosters on a flat per-location fee with deeper multi-coach infrastructure.

Alternative #4: PT Distinction Master

Best for: solo premium coaches who want an App Store listing under their brand at the most accessible price in the category.

Why coaches switch from Trainerize Studio Plus to PT Distinction

PT Distinction includes custom-branded iOS and Android apps, with a store listing under your business name, on its Pro and Master tiers at no setup fee. For a solo coach with up to 50 clients who was paying for Studio Plus mainly to get the branded app, PT Distinction Master at $89.90/month delivers the same App Store outcome for a fraction of the cost.

It also offers a one-month free trial on every plan, so you can run a real evaluation before committing.

Pricing (June 2026)

• Basic: $19.90/month for 3 clients, no custom branding, plain PT Distinction app only
• Pro: $59.90/month for 25 clients, custom-branded iOS and Android App Store listing included
• Master: $89.90/month for 50 clients, custom-branded iOS and Android App Store listing included
• Extra clients: $2.40/month (Pro) or $1.60/month (Master) after the first month free
• One-month free trial on all plans

Where Trainerize Studio Plus still wins

PT Distinction is built for solo operations. It does not have the multi-coach infrastructure, the multi-location tools, or the integration ecosystem of Studio Plus. For a business with several coaches, several locations, or deep integration needs, it is not the right fit. For a solo coach who was never using the studio-tier features, it is a meaningful cost cut for the same core result.

Which Alternative Is Right for Your Operation?

It depends on why you are leaving Studio Plus. If per-location pricing is the problem, FitFocus or My PT Hub Ultimate, both flat fees. For a branded store listing at the lowest monthly cost, PT Distinction Master. For polished UX at 20 to 50 clients, TrueCoach Pro.

If per-location pricing is why you are leaving

FitFocus at $599/month, billed annually, covers unlimited clients with no per-location multiplication, and team pricing is available on request. My PT Hub Ultimate at $329/month is also a flat fee regardless of how many locations you run.

If you want a store listing under your brand at the lowest monthly cost

PT Distinction Master at $89.90/month for 50 clients is the cheapest genuine App Store listing under your own name in this set. The trade-off is the solo-operator positioning.

If you want the most comprehensive bundle at mid-tier pricing

My PT Hub Ultimate bundles white-label, AI check-ins, Zapier, and five trainer accounts into one price.

If polished client UX is the priority and you have 20 to 50 clients

TrueCoach Pro delivers the best client-facing experience in the comparison set. Remember the store listing stays under TrueCoach, not your business name.

If the ABC Fitness integrations matter but you want simpler pricing

There is no clean answer here. The ABC Fitness integration depth is unique to Trainerize, and Studio Plus at $275/month per location is the most direct way to access it. If those integrations are load-bearing for your business, the switching cost to any alternative is real.

The Honest Verdict

For operations leaving Studio Plus because of per-location pricing, FitFocus is the cleanest structural alternative: no per-location cost, no add-on stack, unlimited clients, and white-label by default. The entry price is higher at $599/month, but for multi-location businesses the maths converge quickly.

For a single location that wants a lower flat all-in price, My PT Hub Ultimate at $329/month is the strongest pick. For solo coaches who were on Studio Plus mainly for the branded app, PT Distinction Master at $89.90/month reaches the same App Store outcome for far less. TrueCoach is the right move when the reason for leaving is client UX rather than pricing structure, with the caveat that it never lists under your own name. If the deciding factor for you is the branded app itself, our white-label coaching app comparison breaks down exactly what each platform delivers, and if you run a team across sites, the best coaching software for multi-coach studios covers the studio angle in detail.

To see how FitFocus fits your specific operation, book a 30-minute demo.

This article is updated regularly as pricing and features change across the coaching software category. Last updated June 2026. Pricing was verified against each platform's official pricing page in June 2026.